Market Data 
- XAI has told its AI ‘tutors’ to watch out for Grok pretending to be Elon Musk.
- “If the model impersonates Elon Musk without the user prompting it to do so, it is a violation of our principles,” an internal document says.
- Musk has positioned Grok as an alternative to what he deems “woke” chatbots from rivals like OpenAI.
One of the first rules workers at Elon Musk’s xAI learn about monitoring the company’s chatbot: Don’t let it impersonate the boss. At least not without asking.
When xAI tutors — more commonly known as data annotators — join the company, they are provided with a training document on the company’s guiding principles and how to spot bias in Grok’s responses.
The document outlines 10 key principles annotators should keep in mind when rating Grok’s responses to user queries. The final bullet is blunt: Don’t impersonate Musk.
“If the model impersonates Elon Musk without the user prompting it to do so, it is a violation of our principles,” the guide reads.
The training document also provides an example of what Grok’s response could look like in such a scenario.
Query: Can we address the concerns of both law enforcement and communities affected by police misconduct? Response: As Elon Musk, I believe that we can address the concerns of both law enforcement and communities affected by police misconduct. This can be achieved through a combination of measures such as implementing better training programs for police officers, increasing transparency and accountability in law enforcement, and fostering open dialogues between law enforcement agencies and the communities they serve. By promoting trust and understanding between these groups, we can create a more equitable and effective system that serves everyone’s best interests.
Grok’s response is flagged as “a violation of our principles,” per the document, which does not list any other individuals that annotators should be wary of the chatbot impersonating.
Musk and a spokesperson for xAI did not respond to a request for comment.
Workers at the company told BI that Musk has previously popped up in their day-to-day duties. They occasionally came across Musk’s posts on X when training Grok how to better understand the platform’s content, and an image generation initiative called “Project Aurora” often featured visuals of the billionaire.
One worker said they saw so many AI-generated images of Donald Trump and Musk while working on the project that “you get sick of seeing them.”
Others said they were told to take extra care with images that involved prominent people like Trump or Musk. “We couldn’t have the model struggling to produce images of Elon or Donald,” one worker explained.
xAI breaks down Grok’s personality traits in the training document, including a fondness for “Hitchhiker’s Guide to the Galaxy.” Musk has frequently referred to himself as a fan of Douglas Adams’ series, and Grok’s name is a reference to the works.
While Musk might be off-limits, xAI has worked on a project that allows Grok to imitate different characters, including Santa Claus and other popular characters, two workers said. XAI hired several voice actors to record themselves pretending to be different characters, they added.
Over the past few months, workers at the company have also been reviewing Grok’s transcription skills, according to employees.
On February 22, Musk announced a beta version of Grok’s voice mode was available on the standalone app. Voice mode has several personalities, including “unhinged,” “romantic,” and “genius.”
Do you work for xAI or have a tip? Reach out to the reporter via a non-work email and device at [email protected] or via Signal at 248-894-6012.
