Market Data 
Las Vegas — NFT Workx, a leading network for tokenizing real-world assets, is teaming up with Unstoppable Domains to unveil the pioneering “.WRKX” domain, marking a significant leap forward in tokenized identity solutions for Real World Assets (RWAs).
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NFT Workx specializes in tokenizing physical assets through its eCommerce platform and mobile app, as well as major eCommerce platforms like Shopify and WooCommerce. Every purchase made on the platform results in a unique digital collectible, providing buyers with proof of authenticity and transaction traceability.
“.WRKX,” the newly introduced top-level domain (TLD), serves as a tokenized identity solution, offering customer loyalty incentives through assets tokenized at the point of sale. This initiative aims to combat fraud and counterfeit goods while enhancing brand engagement.
The token-based product verification offered by NFT Workx addresses a critical challenge for brands by providing unique digital collectibles to ensure authenticity and build customer trust. These tokenized assets, tradable in the marketplace, foster customer loyalty and deeper brand engagement. This partnership extends the verification utility beyond physical products to online personas.
Empowering Users with the “.WRKX” TLD
This groundbreaking TLD is one of the latest offerings from Unstoppable Domains (UD), the world’s leading Web3 domain name and digital identity provider. Through this partnership, NFT Workx users gain access to Web3 navigation using their Name.WRKX., establish secure digital communities, and serve as NFT Workx ambassadors with the branded domain extension.
The new TLD streamlines user experience, minimizing errors and simplifying transactions by providing users with a single human-readable name for asset transfers in cryptocurrencies and other digital assets.
“Tokenized identities will change the web as we’ve always known it, but onboarding the first billion users is a major challenge. The genius of NFT Workx is that it provides a simple, seamless value proposition for Web3.”
Sandy Carter, COO of Unstoppable Domains
Adam Lesse, CEO of NFT Workx, highlighted the partnership’s significance, emphasizing the mission to bring tokenized identities to the wider world. “Our new partnership with Unstoppable Domains is a key milestone in our mission to bring tokenized identities to the wider world,” Lesse stated.
The partnership between Unstoppable Domains and NFT Workx also includes a commitment to strategize and plan for applying for the .WRKX gTLD with the Internet Corporation for Assigned Names and Numbers (ICANN).
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