Market Data 
The freshiest, fourth media rating of crypto industry persons by Cryptonews.net is already here! Our team analyzed the media content in its English version for 2024 and conducted an additional comparative analysis with previous years. This is how the TOP-54 people of the outgoing year look like.
Description of methodology
As it was before, we stick to the “Mighty Deck” metaphor — meaning that the crypto market is a big deck of cards that gets shuffled every year. This is the reason why there are exactly 54 people in the final rating, according to the number of cards in the deck. However, in order to create a final short list, we needed to study the mentions of all people in all media content published in our app. There were several thousand people named or mentioned in the news.
To analyze such an impressive data volume, the team developed a system of automatic and manual selection. Below we present several parameters according to which the final points in the ratings of each character were obtained:
- the number of mentions of a person only in headlines,
- the number of unique mentions of a person only in texts,
- the number of mentions of a person only in texts,
- % of mentions of a person only in headlines,
- % of unique mentions of a person only in texts,
- % of mentions of a person only in texts.
Conclusions that can be drawn for 2024
2024 has brought significant changes to the crypto industry, which is clearly reflected in the media activity of key figures. The top three leaders have been updated for the first time in several years, and now they look like this:
1. Donald Trump, who is actively strengthening his position in the crypto space thanks to his victory in the presidential race, influence on the market, and participation in blockchain projects.
2. Elon Musk, whose popularity continues to grow thanks to the integration of cryptocurrency solutions into his projects, including Tesla and X.
3. Vitalik Buterin, the co-founder of Ethereum, who remains a key figure thanks to large-scale network updates and work on innovations.
Here are some more interesting observations that can be traced in the rating:
How this rating can be useful
The rating allows you to evaluate the media weight of each person and understand how important and market-influencing were their appearances in the media. This information can be used for cryptocurrency rates and market behaviour analysis. Analysts can use this information to make forecasts depending on the appearance of certain people in the media sphere.
View the final rating here
