Market Data 
- Robb Report curated the gift bags for the 82nd annual Golden Globe Awards.
- The selected products and experiences are worth $1 million in total.
- The gift bag includes a private flight and stay in Finland to see the northern lights.
The gift bags offered at the upcoming Golden Globe Awards are, in a word, luxurious.
Hollywood’s biggest stars will descend on The Beverly Hilton hotel on January 5, 2025, to attend the 82nd Golden Globes ceremony. Emmy-nominated comedian Nikki Glaser will host the event.
Not every nominee will snag a coveted award that night, but they can at least leave the venue with an impressive swag bag offering 28 products and experiences totaling $1 million. Each celebrity will also walk away with an Atlas Bespoke Weekender Bag.
Lifestyle outlet Robb Report curated this year’s selection to encompass a wide breadth of interests, including culinary, beauty, and travel. Robb Report also curated the gift bag for the 2024 Golden Globes, which were valued at $500,000. Robb Report and the Golden Globe Awards are brands under Penske Media Corporation.
Luke Bahrenburg, head of luxury sales at Penske Media Corporation and the president of Robb Report, told the outlet that this year’s gift bag is “the pinnacle of luxury.”
The gift bag includes more than two dozen offers, but not every participant can take advantage of every offer. Although all 100 participants can opt for a one-night stay in a L’Ermitage Beverly Hills suite worth $1,500, only one can secure a private flight and vacation to Finland to view the northern lights. That trip is valued at $48,000.
The gift bag also advertises a $33,800 five-night vacation and wellness experience at Joali Being in the Maldives. A two-night vacation and whisky experience in Tasmania, Australia, is valued at $4,935.
Other gifts include a $469 LED light therapy face mask and a $2,000 rare bottle of Komos XO tequila. A wine tasting and dinner in Bordeaux, France, cost $272,000.
Representatives for Penske Media Corporation did not immediately respond to a request for comment from Business Insider.
