Browsing: Advertising

By Siddharth Cavale NEW YORK (Reuters) – In the most competitive holiday season in years, major U.S. retailers Target (NYSE:)…

Omnicom is taking over the Interpublic group to create the world’s largest advertising business.The deal is expected to generate annual…

The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between August and…

By Jody Godoy (Reuters) – Alphabet (NASDAQ:)’s Google will face U.S. antitrust prosecutors on Monday in Alexandria, Virginia, where the…

Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don’t want…

A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group…

Elon Musk’s X has accused a group of major advertisers of antitrust violations in a new lawsuit claiming the group…

For investors who are skeptical of Meta’s massive spending on artificial intelligence and whether it will pay off anytime soon,…

Stagwell CEO Mark Penn Says Advertising Against News Is Not Bad for Brands, and Is Good for Journalism – Business…

The news industry has long faced a particular financial dilemma.Much of news organizations’ money has traditionally come from advertising, but…