Browsing: advertisers

X is suing more advertisers over what it claims was a coordinated ad boycott.Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson…

Advertisers hope TikTok can return to the US soon after a ban that will likely take effect Sunday.TikTok’s future in…

By Katie Paul NEW YORK – Advertisers reliant on TikTok as a major digital marketing tool rushed to prepare contingency…

Elon Musk’s ownership has shifted X’s political stance, affecting Democratic ad spending.Some Democratic ad campaigns still see opportunities in ads…

French media and ad groups are calling on Apple to suspend its new “Distraction Control” feature, Business Insider is exclusively…

Generative AI’s initial hype in advertising is now tempered with growing skepticism.Still, major agencies like Publicis and WPP are planning…

A record number of firms plan to cut advertising spend on X next year because of concerns that extreme content…

By Danielle Broadway and Dawn Chmielewski (Reuters) – The Hollywood actors’ union SAG-AFTRA announced on Wednesday a deal with online…

On Tuesday, Elon Musk’s X fulfilled his promise to sue advertisers over their boycotting of the platform.In the antitrust suit,…

By Mike Scarcella (Reuters) -Elon Musk’s social media platform X on Tuesday sued a global advertising alliance and several major…