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Hailey Bieber’s beauty brand, Rhode, took action after TikTok creator Golloria George called out its latest blushes.
George is a beauty influencer with 2 million followers on TikTok. She often makes videos calling out makeup brands, including Youthforia, that don’t create products that are inclusive of all skin tones.
In August, she reviewed Rhode’s pocket blushes — and was disappointed by how they looked on her skin.
But on Saturday, George revealed Rhode and Bieber took direct action to address the issue.
George, Bieber, and Rhode did not respond to requests for comment from Business Insider.
George wasn’t a fan of the pocket blushes
Rhode, which Bieber launched in 2022, released its pocket blushes in June. In an Instagram post on June 11, Rhode wrote that the blushes were “good for all skin types.” Six shades are currently available for purchase on the company’s website. They retail for $24 each.
George posted her first review of Rhode’s pocket blushes on TikTok on August 5, saying she bought three shades for the video — juice box, spicy marg, and toasted teddy — that she thought “would work on dark skin.”
But George shared on TikTok, which has over 11 million views as of Monday, that the juice box and spicy marg looked ashy on her skin and that the toasted teddy was barely visible.
“Now, the ash was really serious,” she said. “She needs some work.”
“I just feel like in 2024 if you’re gonna drop anything complexion that it should be able to work for any skin tone and complexion,” George said in her video.
George posted a second review of the products on August 7, addressing users who questioned how George applied the blush and why they looked different on her than they did on other Black creators.
In the second video, she applied more product to her face, saying that the shade juice box “looked worse” as she built it and that both the juice box and spicy marg were “still very ashy” as she built the blushes onto her skin. The toasted teddy, on the other hand, was barely visible.
“I have a very different complexion than most people, and not every product is gonna look the same on dark skin because there are different tones of dark skin,” George said.
George also spoke to TikTok users who left racist comments on her first review of the blushes in the video.
“I think it’s really important that we actually sit down and talk about the bigger issue at hand,” she said. “The colorism, it has to stop.”
“I read the comments, and I’m sure so many other dark-skinned, south-sudo girls also are reading these comments,” George said, referring to her South Sudanese background. “The way that you guys are actually very hateful and violent, figure it out.”
Rhode sent George new blushes to review
On Saturday, George posted another video of herself reviewing two pocket blushes, though she didn’t specify which shades they were.
Unlike in her first two videos, George liked how the two blushes looked on her skin.
“This is why I complain,” George said as she applied the first blush, which was a rosy pink tone. “You see how beautifully flushed I am without looking ashy?”
She then applied a second blush, which was a deeper berry color.
“This is why you advocate for yourself,” George said. “You see what happens whenever you’re not complacent?”
George then directly addressed Bieber, who welcomed her first child in August, thanking her for contacting her about her reviews.
“Hailey, thank you for reaching out and listening to me and treating me like a human,” she said. “This is redemption.”
In the caption of her video, she also thanked Rhode and Bieber, writing, “Bravo. Your voice can elicit change. Wonderfully done. Thank you for listening to Black women!”
George did not say whether Bieber or Rhode provided her with new shades of the pocket blushes or if the company changed the formula for the existing blushes.
On Sunday, George also gave a peek at the impact her video had on TikTok, sharing a screenshot on her Instagram story of the 4.9 million views it had amassed in just 20 hours.
“Never underestimate the power of Black creatives, the Black dollar, and Black voices,” she wrote on the screenshot. “Our influence is undeniable, and when we come together, we make a statement that cannot be ignored.”
As of Monday, the video has over 7.6 million views.
