Cuban expressed his interest in acquiring both media properties during a wide-ranging interview with Wired that was published Thursday.
“If I had enough money to do it, which I don’t, I’d buy it in a heartbeat,” Cuban said of purchasing Fox News.
Buying Fox News, Cuban said earlier in his interview, would serve as an antidote to a demographic he calls the “Fox News generation.”
Cuban coined the term in past interviews when he expressed disappointment in his generation, the baby boomers.
“I mean, my generation was sex, drugs and rock ‘n’ roll. I never thought they would be the Fox News generation,” Cuban told The New York Times’ David Marchese in an interview published in August 2020.
“People I knew were smoking pot, listening to Crosby, Stills, Nash & Young and protest songs. The idea that those are the people condemning Black Lives Matters and watching Fox News in droves. It’s so upsetting to me. You have no idea,” Cuban added.
Buying Fox News, meanwhile, would be far too expensive an investment Cuban said, estimating an acquisition price of around $15 to $20 billion.
“I don’t have $15 or $20 billion in cash sitting around,” Cuban told Goode.
Getting X is also a distant possibility for Cuban, who told Wired that he doesn’t think the platform’s owner Elon Musk is keen on selling.
“I wish I could. There’s no reason for him to sell it,” Cuban said.
Cuban, who is a frequent user of X, has often slammed the changes Musk has made to the platform. Musk acquired Twitter in October 2022, before renaming it to X in July 2023.
Cuban’s criticisms have earned Musk’s ire, with the latter hurling insults at Cuban for his criticisms.
But that hasn’t driven Cuban away from the platform, who told Business Insider in June that he finds it “fun sparring with Elon.”
“He who controls the algorithm controls the platform—controls that world, that community. And Elon has built, X has built, a very strong right-leaning community. They’re fun to fuck with,” Cuban said in his interview with Wired.
Representatives for Fox News, X, and Cuban didn’t immediately respond to requests for comment sent outside regular business hours.