Litecoin Rebrands as Meme Coin, Calls for Blockchain Unity

Litecoin (LTC), a well-established cryptocurrency, has declared itself a meme coin while advocating for unity within the blockchain community to address regulatory challenges. This move comes as meme coins like Dogwifhat (WIF) and Pepe Coin (PEPE) experience a surge in popularity.

The meme coin surge intensified after WIF and PEPE were listed on major U.S. platforms like Coinbase and Robinhood. PEPE soared by over 200%, reaching a record high of $0.00002597. Meanwhile, Dogwifhat, a Solana-based meme coin, also made headlines after its Coinbase listing, with its price jumping 65% in a single day.

Against this backdrop, Litecoin—a project that has been around since 2013 and was initially considered a serious alternative to Bitcoin— rebranded itself as a meme coin. The move seems to be a strategic attempt to capitalize on the viral success of meme coins and maintain relevance in the crypto market. The market reacted positively to Litecoin’s playful rebranding, with LTC seeing a 21% price increase.

Calls for Blockchain Unity in Fight Against Regulation

Meanwhile, Litecoin took this meme-inspired rebranding even further. In a follow-up tweet, Litecoin’s team also issued a rallying cry to the broader cryptocurrency community, calling for unity in the face of growing regulatory pressures.

In a tweet, Litecoin encouraged various blockchain networks, including Layer 1s and Layer 2s to come together in what it described as a “fight against the machine.” The tweet framed the cryptocurrency ecosystem as a collective of “memes,” suggesting that humor and shared identity could be powerful tools in driving change.

Litecoin called upon Dogecoin, the first true meme coin, to draft a “memetoo” manifesto. The tweet humorously tasked Polygon with connecting blockchain networks while giving Solana the playful role of standing by and waiting for the “ball.”

However, beyond the humor lies a serious undertone. Litecoin’s message directly addressed regulatory challenges from entities like the U.S. Securities and Exchange Commission (SEC) and policymakers like Senator Elizabeth Warren, signaling a collective pushback against perceived overreach.