Market Data 
- I tried vanilla ice cream from Whole Foods, Wegmans, Trader Joe’s, and Costco to find the best one.
- The 365 vanilla ice cream from Whole Foods was tasty, but nothing about it stood out to me.
- Costco’s Kirkland Signature vanilla ice cream, which had a great flavor and texture, was my winner.
My family consumes a lot of ice cream, as it’s one of the best treats to help us through the muggy New York City summer.
But with practically every supermarket offering its own house brand of ice cream, there seems to be countless options out there. According to market intelligence company Skyquestt, the ice-cream market, worth just over $82 billion in 2023, is projected to grow to nearly $120 billion by 2031.
To find the tastiest option, I compared store-brand vanilla ice cream from Whole Foods, Wegmans, Trader Joe’s, and Costco. For consistency’s sake, I chose what seemed like the most basic version of vanilla ice cream at each store.
Here’s how the vanilla ice cream stacked up, from worst to best.
