Market Data 
After launching salads and chicken, Paltrow wanted to try pasta and pizza.
Chef Floresca told Vanity Fair that Paltrow has the final say on Goop’s tasting panel, and it took a year for the company to develop the gluten-free pizza dough for Goop Superfina.
“We wanted to create pizza that was just pizza,” Floresca added. “If you knew it was gluten-free, cool. If you didn’t, even better, and you just ate it and you liked it, perfect. That, for us, is a huge win.”
Goop Superfina officially launched in August 2022 and currently offers 10 different square pizzas on its menu, with prices ranging from $14.50 to $22.95 for a pie. Classic flavors like pepperoni, cheese, and Margherita all make an appearance, as do “Field of Greens,” “Shroom Shroom,” and a barbecue chicken pizza named after Paltrow’s son Moses.
The menu also features four different types of pasta, sides of broccoli or meatballs, and a few Goop Kitchen salads.
So, how did it all taste? I recruited my boyfriend and some friends to find out, opting to try two pizzas, two pastas, and a salad for our review of Goop Superfina.
