Market Data 
- I help people package and monetize their skills, and I’ve helped my kids do the same.
- From when they were young, they’ve published books, sold baked goods, and more.
- I encourage these pursuits and talk to them about budgeting and saving money.
I realized early on in my work as a personal branding and executive coach that I had a gift for seeing my clients for who they uniquely were. I could quickly pinpoint a clear opportunity they could tap into to tell their story, share their expertise, or make money from a unique skill.
So, back when my two teens were in elementary school, I intentionally set out to teach them how to boldly package their genius once they had demonstrated skills and services I thought could be marketable.
My sons were open to my suggestions
When my then-9-year-old son Connor wrote a hilarious short story as a fourth-grade class assignment, I encouraged him to keep going and make it longer. I told him that if he wrote a little more, I’d help him publish his story as a book on Amazon.
That motivation proved powerful for a fourth grader, and over the winter holiday break that year, he finished his book “Zombie Tag,” which became a playground hit. He wrote two more titles in a series, and they’re all still available on Amazon. He did a few book talks and book fairs, and all of his book sale money went into a high-yield CD. He still sells a few copies of his book each month, and all new royalties go directly to a liquid high-yield savings account that he watches grow from an app on his phone.
Logan, who is a year older than Connor, helped with the book marketing and got a percentage of the early sales when they did things like set up at book fairs. Since then, the two have also both earned money from their shared skills; for example, they both had a joint podcast audio editing studio a few years ago with a small roster of clients.
Additionally, they pursue their individual passions, which I encourage. Logan has sold digital art portraits, blank coloring pages, and postcards with original art, and Connor has sold his electronic beats, original podcast theme music he produced on GarageBand, and, most recently, homemade cinnamon rolls. Whenever there is a demand for something they do, I make a point of challenging them to package it in a way a customer can buy — if that’s something they’re open to doing, which they usually are.
I try to teach them about money and how to save and budget
I think it’s important to show them they have agency; they may want to buy concert tickets or new sneakers, but they’re not at the mercy of my bank account. My goal has always been to show them that opportunities to make money are as unlimited as their own creativity.
As my children began earning money independently, I encouraged them to save 10-50% of what they made. I’ve also talked with them about what makes a big purchase “affordable.” One lesson that seems to have stuck is that if a purchase will take up more than 10% of their cash on hand, it may be too costly and need to be reconsidered.
That said, they still spend like teens and come to me when they want to buy something out of their budget. But I do believe that once they’re on their own and fully financially responsible for themselves, they’ll have the basic framework to help them make good money decisions.
I want their creativity to give them a sense of freedom
As a coach, I work with adults who find it difficult to give themselves permission to package their expertise and skills in different ways. I see how hard it is to mentally shift from expecting a paycheck to show up automatically every two weeks to getting creative when you need to earn additional money.
There will inevitably be lean times, and you may need to adapt when fortunes change or might be forced to do something different when the job market dips. I’ve seen how tough it can be for my clients to flip the switch of monetizing their work. But once they unlock that key skill, they also unlock the peace of mind from knowing they always have what it takes to earn more.
I want my kids to have that now so they’re never at the mercy of a toxic boss or job that’s not the right fit. I want them to be aware of their innate ability to create opportunities so they aren’t always waiting for one to be handed to them. As a mother, I want to give them a sense of their personal power early so they don’t fall into the trap of overworking to prove their worth — a trap that too often leads to burnout.
As of now, they’ve made around $10,000 from book sales, bake sales, audio editing, and digital art sales combined. But whether they make a lot of money from their endeavors or not doesn’t matter so much to me. I just want them to be aware that they are powerful and they always have the power to shift their financial futures — regardless of what’s happening in the economy.
