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- The producer of “Blade Runner 2049” is suing Elon Musk and Tesla for copyright infringement.
- Alcon Entertainment said Musk used imagery inspired by the film at its “We, Robot” event.
- Alex Proyas, director of the 2004 sci-fi film “I, Robot,” has slammed Musk as well.
“Blade Runner 2049” producer Alcon Entertainment filed a lawsuit against Tesla CEO Elon Musk on Monday, citing images he displayed at his big “We, Robot” event.
Musk was showcasing Tesla’s robotaxi at the company’s event on October 10 when he referenced the 2017 film. “Blade Runner 2049” is a sequel to director Ridley Scott’s dystopian sci-film “Blade Runner,” released in 1982.
“You know, I love ‘Blade Runner,’ but I don’t know if we want that future,” Musk said while presenting at the “We, Robot” event.
“I believe we want that duster he’s wearing, but not the, uh, the bleak apocalypse,” he added while flashing an image that resembled a still from “Blade Runner 2049.”
Musk’s slide featured a man wearing a duster jacket, observing a post-apocalyptic cityscape.
Alcon said in its lawsuit that the image was likely made with an AI image generator since they didn’t grant Musk permission to use images from the film.
“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” Alcon wrote in its lawsuit.
“Alcon did not want BR2049 to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons,” Alcon added.
Representatives for Tesla and Alcon Entertainment didn’t respond to requests for comment from BI sent outside regular business hours.
Other people in Hollywood have also raised concerns about the content of Musk’s “We, Robot” rollout — down to the product designs.
Alex Proyas, director of the 2004 sci-fi film “I, Robot,” said the designs of Tesla’s Optimus robot, Robovan, and Robotaxi were similar to the robots and vehicles seen in his film.
“Hey Elon, Can I have my designs back please?” Proyas wrote in an X post on October 13.
Tesla’s “We, Robot” event was widely anticipated by investors and consumers, who expected Musk to lay out his vision for self-driving vehicles.
However, the presentation received a tepid response in the markets. Tesla shares fell by nearly 9%, closing at $217.80 on October 11, a day after the event.
On Monday, Tesla shares closed at $218.85 and were down by nearly 12% year to date.
