Ava Max has maintained a constant presence in the music world since she burst onto the scene in 2018 with her breakout single “Sweet but Psycho.” In January 2023, the singer released her sophomore studio album Diamonds & Dancefloors and has continued to prove she’s more than just a one-trick pop star. Now, a year after her second album’s release, she’s already gearing up for LP number three.
Max just released “My Oh My,” the lead single for her now-confirmed forthcoming third album. It comes on the heels of her Kygo collaboration “Whatever,” which took inspiration from pop music heavyweight Shakira. The new track was produced by Inverness, who’s recently worked with artists like Jason Derulo and K-pop stars like Kang Daniel and LOONA.
“I have been working on this record for the last six months and I couldn’t be more excited for it to finally be yours,” Max wrote on Instagram of the song, adding, “The third era begins now.”
In the music video for the track, Max is in her element as she’s flanked by dancers and surrounded by nosy photographers snapping photos. “I’m like, ‘My oh my’ / Baby, this my kind of night / Flashing lights up on my body / Feels like ’90s paparazzi,” she sings. “I’m like, ‘My oh my’ / Baby, this my kind of night / Strangers dancing all around me / Feels like straight out of a movie.”
After the success of “Sweet but Psycho,” slowing down was never an option for Max. When speaking with Rolling Stone last year, she declared that she was here to stay and her star isn’t burning out any time soon.
“People don’t know this, but it’s just the beginning for me. I’ve just scratched the surface,” she stated plainly. “I look around and I’m like, ‘Look, you did what you wanted to do, but now what do you want to do? What’s the next step?’”
