Market Data 
- Wealthy buyers and celebrities are increasingly choosing Florida for its tax benefits and weather.
- Athletes like Tom Brady and stars like Scott Baio are establishing themselves in the Sunshine State.
- A growing tech population is greatly influencing the housing market down south.
Florida has always been an appealing destination for movers, thanks to its lack of income tax and great weather. Celebrities have always found their way there for vacations or second homes, but in recent years, more high-end buyers are putting down more serious roots in the Sunshine State.
Superstar athlete Lionel Messi, for instance, made his way to Florida after leaving Barcelona. Actors like Sylvester Stallone, one of the many Hollywood stars who’ve left California, also opted to make Florida his new home base.
And while international celebrity moves aren’t all that surprising, there’s also been a new crop of mover — ultrawealthy business and tech icons.
During the pandemic, Miami tried to establish itself as the third coast for tech behind San Francisco and New York, and the city was able to lure some large players, from startup founders to investment firm CEOs.
The realignment of wealth has made some regions more popular than they were previously, but Florida, especially, has emerged as a great place to call home for the wealthy.
Business Insider rounded up a list of 14 celebrities and businesspeople who have left various parts of the country to establish themselves — and, in some cases, their businesses — in sunny Florida, presented in alphabetical order by last name.
