Travala hits a $100M revenue milestone, launching a bitcoin-driven treasury plan to boost growth, enhance liquidity, and reshape the future of blockchain-powered travel.
Travala Hits $100M Revenue Milestone, Unveils Bitcoin-Fueled Treasury Plan
Travala, a Web3 travel platform, announced on Wednesday that it has surpassed $100 million in annual gross revenue, reinforcing its position as a global online travel agency. The announcement highlights the company’s success in combining traditional travel services with blockchain technology. Powered by partnerships with Skyscanner and Kayak, along with innovative features such as bitcoin rewards for travel bookings, Travala continues to cater to a growing market of crypto-savvy travelers. The milestone showcases the platform’s ability to facilitate bookings for flights, hotels, and activities using both traditional currencies and over 100 cryptocurrencies.
The travel company also introduced a Treasury Reserve Plan to bolster its financial stability and drive future growth. “In conjunction with this milestone, Travala is announcing a new Treasury Reserve Plan designed to strengthen its financial foundation and accelerate future growth,” the company stated, elaborating:
As part of the plan, Travala will hold a portion of its treasury in bitcoin (BTC) and AVA.
AVA is “the token powering the AVA Smart Program offered in partnership with the AVA Foundation that aims to redefine the travel loyalty rewards experience,” Travala described. “A strategic portion of the company’s treasury will be held in BTC and AVA, enhancing liquidity and supporting future expansion.”
With millions of dollars in bookings already processed in these digital assets annually, the plan underscores the importance of BTC and AVA in the company’s operational ecosystem, Travala detailed.
The company aims to leverage this plan to expand offerings, improve user experiences, and accelerate blockchain adoption within the global travel industry, valued at $10 trillion. Juan Otero, Travala’s CEO, described the milestone as a foundation for further progress, stating:
Surpassing $100 million in gross revenue is a huge milestone, but for us, it’s just the beginning. With our new Treasury Reserve Plan, which includes BTC and AVA, we’re not only fueling future growth but also doubling down on our commitment to shaping the next era of travel.
