- As a TikTok ban looks more likely, several apps are vying for its crown.
- Sister app Lemon8 has soared in popularity, but would likely get the ax, too.
- Meta, YouTube, and Snapchat have been competing in short-form video for years.
As TikTok inches toward potential extinction in the US, creators are trying to transition viewers to other platforms, while some viewers are already in a state of mourning.
The Chinese-owned platform is set to be yanked from US app stores on January 19. That’s unless it’s tossed a last-minute life raft by the Supreme Court or President-elect Donald Trump, who has asked the court to pause an enforcement deadline.
The former scenario is looking increasingly unlikely, however, as legal experts tell Business Insider that the Supreme Court appears to be leaning toward upholding the divest-or-ban law.
If the app goes dark, US users will have to look elsewhere for a short-form video fix. TikTok’s ethos and community are unique, but competing formats exist on the world’s biggest social-media apps, and are also offered by emerging competitors.
Here’s who is — and who’s not — in the running.
