A well-known address for travelers passing through Lille, the Crowne Plaza hotel, opposite the Lille-Europe station, will change its brand. Opened in 2002, it will be modernized to move upmarket in preparation for the Olympic Games. On this occasion, he left the IHG Hotels & Resorts family of hotels on October 31, 2023, to join the Hilton Hotels & Resorts group as an affiliated member, under the name Hôtel Lille Euralille. With 124 rooms, the Hotel Lille Euralille will be completely converted into a Hilton Lille in 2024, following a renovation of the rooms for a budget of “several million euros”, announces a press release. The establishment will remain open during the work.