For the eighth consecutive year, the company Keepcool (turnover: 170 million euros), based in Eguilles and positioned in the fitness market, stands out in the “Best Brands 2024” list drawn up by Capital magazine, in the segment sports halls. The latter surveyed 20,000 consumers via the Statista institute on three rating criteria: attention paid to customers, the brand’s level of expertise and willingness to recommend the brand.
This distinction recognizes the work carried out by Keepcool to boost its network of 270 clubs and meet the needs of consumers. The brand, which unveiled its new visual identity at the end of 2022, began in 2023 the modernization of several of its clubs with the brand’s new colors. It also continues to deploy its immersive concepts Box’in and Bik’in. Small group training based on boxing and cycling exercises, in 100% immersive studios.