Between Bailleul and Pont-à-Marcq, the last two towns remaining in the running, it was ultimately Bailleul which was chosen. The city of Inner Flanders was able to highlight its project to rehabilitate the Nordlys wasteland, disused since 1988. The former textile factory will be equipped with an exhibition space, discovery areas (workshops, beer library, microbreweries, etc.), festive places, indoor catering but also outdoors, on part of the roof of the building converted into a terrace. Furthermore, the area has been able to take advantage of its strong brewing tradition, since it is home to 14. The selected project also provides for an “outside the walls” component, notably with a beer route which will cross the region.
Representing a total budget of 20 million euros, largely supported by the Region, the regional beer city should be inaugurated in 2025.