the 11 best tools to use

Knowing that 93% of internet experiences begin on a search engine, improving its positioning becomes a priority for a site. To achieve this, the company focuses its efforts on implementing a natural referencing or SEO strategy. In fact, 70% of marketing experts consider it to be more effective than SEA. To achieve their SEO goals, specialists need the best SEO tools. Some of them are completely free, others are paid.

Tools for measuring the technical performance of a site

Performance is defined as the time it takes for a site to display on a user’s browser. When a site has poor performance, it increases its abandonment rate. Conversely, an improvement has a positive impact on the conversion rate. By reducing wait time by 40%, Pinterest saw a 15% increase in traffic. Several free tools allow you to measure this performance. The most popular of them are:

GTMetrix

The tool measures and analyzes the performance of a website. Its use is essential to carry out a technical audit. The user can use several criteria to perform his analysis: country, city, device type, etc.

Using GT Metrix does not require technical skills. Simply enter the URL of the site to test and start the analysis. The test provides information on the weight of a web page, complete loading time, etc. The tool offers recommendations below the report to improve the overall performance of the site.

Page speed insights

Page Speed ​​Insights has the same features as GTmetrix. Its use can be complementary to the first. Indeed, the results may be different, the same goes for the recommendations.

SEO tools for keyword analysis

In SEO, Keywords refer to expressions and words entered by the Internet user in their search engine. A site uses these keywords to create content. When chosen well, they help increase traffic to a site. There are several free tools for defining these keywords.

Answer the public

It is among the best free SEO tools aimed at content creators. To feed a blog daily, they need to identify the expressions typed regularly by Internet users.

Answer the public is a relatively simple tool. After entering a keyword, the tool gives the results in the form of a circle. It displays frequently asked questions, comparisons made by Internet users, suggestions, etc.

Google Keyword Planner

Developed by Google, this completely free tool is part of Google Adwords. It offers several features to users:

• search for the most requested keywords;
• creation of a list of keywords to integrate into an Adwords campaign;
• detailed statistics on search volume, bidding around several keywords, etc.

Google Analytics to analyze all your statistics

This tool provides precise information on a prospect’s journey on the site. Google Analytics represents an asset for a company wishing to understand the behavior of its visitors.

SEO experts can use several indicators using this tool:

• the most viewed pages;
• traffic over a given period;
• the source of traffic: e-mail campaign, sponsored ads on Google, natural referencing, etc.
• geographic location;
• the device used by the Internet user, etc.

These elements already make it possible to know the Internet user better. They therefore contribute to the implementation of an effective digital strategy.

Tools for doing an SEO audit

The audit is a preliminary step before implementing an SEO strategy. It highlights the strong and weak points regarding the SEO of a website. Carrying out this audit requires the use of specific tools such as:

Dareboost

This is the first French tool of the list. An audit carried out using Dareboost highlights the following elements: security, performance, loading speed, comparison of the quality of the site with that of competitors, etc.

At the end of the audit, the site receives an overall score as well as a detailed report allowing it to adjust weak points.

Woorank

SEO experts use it to identify the weak points of a site. Woorank provides precise data on all elements likely to influence SEO such as usability, content quality, etc.

The most complete tools for SEO

SEO experts use several complementary tools to work on SEO. Some of them are more complete than others by offering a multitude of features. This is the case of :

Semrush

He is the most popular natural referencing tool. Although it is paid, it offers an overall overview of the performance of a website:

• quality of backlinks;
• keyword analysis;
• ranking in search engines;
• monitoring of organic performance;
• measurement of commitments;
• overall performance audit;
• monitoring of campaigns carried out on social networks, etc.

Yoast SEO

Yoast SEO is a plugin (extension) aimed at WordPress users. It is among the best SEO tools with more than 8 million installations currently. This very comprehensive tool performs a periodic analysis of a website. It then offers recommendations for improving SEO. It allows, among other things:

• work on the meta-title and description of an article;
• check the location of a keyword;
• optimize an article;
• carry out a readability analysis, etc.

Ahrefs

Like Semrush, Ahrefs is a paid tool offering a 360° view of a site’s health. User can manage multiple projects at the same time. This feature is an asset for agencies with multiple clients or businesses with multiple locations. Ahrefs allows, among other things:

• do a keyword search;
• analyze paid and organic competition;
• measure the overall performance of a site, etc.

Google search console

When combined with Google Analytics, Search Console becomes a complete tool. Like other Google services, it is completely free. With this tool, the company can:

• study the ergonomics of your site;
• check the indexing of each page;
• identify possible errors;

monitor SEO performance using several KPIs like average click-through rate, number of impressions, average position on Google, etc.