Pink October: Havas France and Franck Provost mobilize in the fight against cancer - Business Case > Agencies

On the occasion of Pink October, an annual campaign intended to raise awareness among women about breast cancer screening and to raise funds for research, Havas France and Franck Provost launched their first solidarity haircut event “Octob’Hair”. This is a hair collection for the association “Fake Hair Don’t Care” which offers natural hair wigs for patients in financial difficulties. I subscribe

“Stop splitting hairs in your meetings. We need it in October.” It is with this strong message that the Havas France communications group and the Franck Provost hairdressing brand launched a “solidarity haircut” operation for people affected by cancer. On the occasion of Pink October, an annual campaign intended to raise women’s awareness of breast cancer screening and to raise funds for research, Havas France and Franck Provost imagined “Octob’Hair”: from October 9 to 12, a temporary Franck Provost studio is thus installed within the Havas premises in Puteaux. The agency’s employees and partners can come and have their hair cut… which will be donated to the “Fake Hair Don’t Care” association. The latter offers 100% customizable natural hair wigs – the most expensive on the market, on average 3,000 euros, and not fully covered by Social Security – for patients in financial difficulties. The four hairdressers made available by the Franck Provost studio – which mobilized a team of 15 people – will collect hair donations then offer a “studio” cutting service.

Collect 20 meters of hair

The ambition is to collect more than 20 meters of hair thanks to donations from 180 employees who have let their hair grow for several months. A collective of 30 people was created at Havas France to “push” this solidarity initiative. “Together, at Havas, we believe in the power of solidarity and I am delighted to be able to encourage our employees to undertake such initiatives! Octob’Hair perfectly embodies the values that drive us: generosity, solidarity and our commitment towards the well-being of those fighting cancer”reacted Raphaël de Andreis, president of Havas France, in a press release.

Fabien Provost, general director and artistic director of Provalliance, emphasizes that getting involved in the fight against breast cancer for the benefit of an association “is much more than a simple action, it is a reflection of our deep commitment to the community and women’s health. We have always believed in the importance of giving meaning to our brand by participating in Pink October, because there is no beauty without well-being.”

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