7-Eleven tests the coffee machine of the future
In the midst of renewing the fleet of coffee distributors in its stores, the 7-Eleven brand is experimenting in Dallas, in a store which is also a laboratory allowing it to test new ideas live, a new generation distributor that is even more autonomous, since it cleans itself, and which has a much broader offering, allowing customers to personalize their hot or cold drinks with syrups and vegetable milks. This innovation illustrates the brand’s new strategy, which wants to generate a growing share of its turnover through fresh food and exclusive drinks.
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