Marmiton is re-enchanting its site with a special Christmas feature. The recipe platform has, in particular, designed a Christmas newsletter throughout the month of December as well as a corner, on the home page, with a variety of sections allowing cooking enthusiasts to prepare for the festivities. I subscribe
For the end-of-year holidays, the cooking recipes website Marmiton (Reworld Media) unveils its special device “Christmas”, in order to combine cooking recipes and advice for its community. Visually, the site is being transformed with an exclusive logo for the end-of-year holidays. But that’s not all: Marmiton is setting up a corner on the home page including a variety of sections to prepare all the steps linked to the festivities: “Christmas Recipes”, recipes “from our regions” and “from around the world”, “Consumer Smart”, “Tips for a beautiful Christmas table” or even a selection of gifts.
Marmiton will also send, throughout the month of December, a daily newsletter entirely dedicated to Christmas. This will be addressed to its 450,000 subscribers.
Special festive formats
With its 25 million videos viewed on all platforms combined, Marmiton has also imagined formats dedicated to social networks for the holidays. This is a Advent calendar including 24 gourmet recipes to help prepare for parties in less than a minute; ofun Advent calendar of gifts on the social network TikTok, with products to be won every day (the idea is to share short videos presenting the product and to win it); ofun calendar of the After with 7 anti-waste recipes to recycle Christmas leftovers; and of tips to give ideas, and offer inspiration for gifts every week for cooking enthusiasts.
4 communication opportunities for a 100% Christmas Food editorial
Advertisers have the opportunity to broadcast their content dedicated to Christmas to engage and seduce this vast community of food and cooking lovers. which amounts to 19.7 million people In France. Section sponsorship, editorial and co-branded recipes are on the menu for advertising brands, via four offers presented by Reworld Media:
– “Flake”: for a first lead towards 300,000 impressions through file sponsorship;
– “Elf”: rise to 4 million reach (number of users reached) with 100,000 impressions and the guarantee of achieving the 500,000 videos viewed (incarnation of “Clever Christmas” recipes);
– “Fir tree” : associate with 4 million reach the visibility of 665,000 pins (posts) viewed (Pinterest pin infiltration);
– “Mother Christmas” : cross the 4 million reach and the guarantee of 10,000 clicks (production of performance content and infiltration of 2 top NL Christmas specials).