Every week, discover our recap of competitions and calls for tenders won by agencies and agencies. This week: Pernille Christiansen, La Nouvelle Agence, Monet, September 14, Havas Media France, Spintank, imagino, Re-Mind PHD, Chupa Renié Communication, ADMS.paris, Reworld MediaConnect, Double 2 and Chirripo x M Publicité.
Chirripo x M Advertising
To support it in the redesign of its hub – site of inspiring content (portraits, decryptions, news and trends) – La Poste Solutions Business has chosen, following a call for tenders, the Montpellier agency Chirripo and M Advertising, the management of the Le Monde group. The Hub is enriched with a decryption magazine.
At the end of a competition between several agencies, Levi’s chooses Double 2 to make Levi’s resonate @Paris, the new social incarnation of the brand. Double 2’s mission over the next three years will be to showcase the unique bond that unites the brand and Parisians. Double 2 wishes to demonstrate how Levi’s inspires Parisians and how Parisians are inspired by Levi’s. “Levi’s is proud to be a democratic brand that has crossed generations and trends and whose history is closely linked to the life journeys of all those who have worn it. Paris occupies a special place in the heart of the brand is we are happy with this collaboration which opens with Double 2 in order to continue to share this beautiful story where diversity of styles and self-affirmation will be in the spotlight”, explains Mathilde Vaucheret, Senior Director Marketing & Brand Experience, Levi’s South Europe, in a press release.
Read also: ReWorld MediaConnect integrates the First-ID identification solution
Teksiala player in energy efficiency services, joins forces with Reworld MediaConnect to manage the launch of “Promee”, a new energy renovation service for individuals. Reworld MediaConnect deploys a tailor-made communication strategy and its activation to promote this new brand to the general public and more particularly to the owners of their homes. Scheduled for October 10, this launch benefits from a multi-lever system which draws on the chain of expertise and know-how of the Reworld Media group and its collaboration with TF1 PUB.
ADMS. Paris accompanied AXIS for the event launch, PR and influence of its new collection: the Parfum Prestige range.
Chupa Renié Communication
Chupa Renié Communicationa consulting agency specializing in media relations and influence creation, is entrusted with the management of media relations for Venchi, a high-end Italian chocolate and gelato house, on French territory. The chocolate house, which already has 180 stores in more than 70 countries, calls on Chupa Renié Communication to support its establishment in France. The agency’s mission will be to orchestrate the deployment of its media relations and influencer activations in order to raise awareness of the brand among French consumers and establish its high-end positioning on the market.
Houses of the world trusts Re-Mind PHD for its big comeback in brand communication. The leading player in the home furnishing and decoration sector entrusts the Re-Mind PHD agency with the implementation of its branding strategy. The support will be provided in 2023 in France and in the main European markets in which Maisons du Monde is present. Re-Mind PHD will be responsible for designing and implementing the new Maisons du Monde branding campaign which includes, in France, an ambitious digital deployment, particularly on the TV device, as well as online video programmatic support in Spain and in Italy. The group’s last offline campaign dated from 2016.
imagineCustomer Data Platform, announces that its solution has been selected by four new customers: Picard, Cargo, House of Whiskey And Gîtes de France.
Following a call for tenders, Spintank was selected by theANDRA – National Agency for Radioactive Waste Management – to develop its new positioning and reinvent the expression of the brand.
Havas Media France
At the end of a competition organized by VT Scan, Havas Media France wins the consultancy and management of multi-media purchases of GIFIspecialist in the retail distribution of well-priced products for the home and family with more than 600 points of sale around the world.
September 14 announces its collaboration with Cuisines Morel, a French brand of kitchens and design solutions, for which the agency will support relations with the media.
The Monet agency (CEETADEL Group) won 3 new accounts: VISAleader in digital payments; Limeleader in shared electric mobility and Mars Petcare France, animal nutrition expert. For these different budget gains, Monet’s mission will be to support these leading brands in their markets in order to amplify their visibility and control their speech. Thus, Monet supports Visa in order to promote its expertise, its products and services through a Corpsumer PR strategy, including major highlights on the 2024 Olympic Games of which VISA is an official partner.
The agency’s mission is to develop Lime’s brand image among Lifestyle and Corporate media through a CorpSumer strategy.
Finally, Monet’s mission is now to promote corporate news as well as all of Mars Petcare’s awareness-raising actions on French territory.
The New Agency
The New Agency announces the signing of 5 new clients in October, in order to promote their news: Artificial Intelligence (Saegus), private real estate investment (Wally), heritage advice (kwiper), e-commerce insurance (Owen) and remuneration of sales teams (Qobra).
The luxury textile brand Christian Fischbacher entrusts its press relations to the agency Pernille Christiansen. The brand offers collections of high-quality interior fabrics, rugs, wallpaper and home accessories.