Beats, Kahlúa, Aldi… The 5 campaigns of the week (October 30 to November 3)

Pilot Pen France unveils its new ambassador Gaël Faye

Pilot Pen France, a brand specializing in writing products, is joining forces with Gaël Faye. Who better than an author, composer, performer, rapper and writer to make you want to write? In the motion design spot, he proclaims and delivers his “Ode to writing”, in a text specially written for the brand. The objective is the following: to share the love of writing with seasoned and everyday writers. Alongside its ambassador, Pilot even more strongly supports the act of writing and proves that a pen is more than an object but a means to express oneself, create, learn, disconnect or connect to others and to self. The capsule will be broadcast from October 30 to November 19 on the main French channels (TF1, TMC, M6, CNEWS, W9, etc.). Then digital relays will complete the campaign with videos on Konbini and on the brand’s social networks.