Imagine if you could have access to shop Carrie Bradshaw’s (Sarah Jessica Parker’s) enviable wardrobe in “And Just Like That” or if CBS’ “The Talk” cohost Amanda Kloot’s favorite styles were revealed and available to buy … just like that. Now, they are.
Shopsense AI and its AI-powered retail media platform and patent-pending technology unlocks new advertising and incremental revenue opportunities for broadcast and streaming networks by making content seamlessly shoppable within their own apps and e-commerce sites.
Paramount
PARA
Global launched the new mobile shopping experience powered by Shopsense AI during the CMT Music Awards red carpet pre-show coverage, which aired on Sunday, April 7.
“The thing that really blew us away was just the vast, vast number of people using a second screen to shop,” said Glenn Fishback, CEO and cofounder of Shopsense AI. “Which was really validating because you see a lot of studies that say nine out of 10 Americans have a second screen. People are using their tablets, they’re using their mobile phones for shopping. That’s something they’re confident doing. The mobile device is the most popular second screen.”
Everything crystallized when cofounder and chief growth officer of Shopsense AI Eve Friedman told him about her frustration trying to buy a jacket worn by Carrie Bradshaw in “And Just Like That.” “I’m watching ‘And Just Like That’ and I cannot get Sarah Jessica Parker’s jacket, and I want to get that. Why isn’t anything shoppable?” he recalled her saying.
Shopsense makes it easy to find and purchase products and curated collections inspired by viewers’ favorite content, including shows, movies, sports events, live awards broadcasts and more.
“I see Google
GOOG
doing something like this, I see TikTok doing something like this, but the streamers who create all this incredible original content, they’re not making these things shoppable and readily available,” Fishback said. “Why don’t we do this. We built an AI shoppable platform that’s easy to standup and allow all these streamers to take control back and own the experience within their own ecosystem at scale. That’s the beauty of our technology. It will show similar items inspired by more expensive items.”
While the CMT Awards pre show featured stars in expensive gowns, there was a range of products. When you look in the store, it says there’s similar items. “There’s a balance of lower priced items to higher priced items and there’s themes, because we have this very large practical data set,” Bryan Quinn, cofounder and president, said.
“Some of the items might be pretty expensive, so we work on how to find similar items that are more cost effective,” Quinn said. “Across the collection, Paramount is focused on having a large percentage of the items under $100. It’s more accessible for folks.”
While fashion is a focus now, Fishback and Quinn said the platform would lend itself to cooking shows or home remodeling shows. “You could see the full catalog of Wayfair,” Fishback said. “We have enormous flexibility. We’re really pulling forward the diversity of all these different retailers.”
“Who’s the best curators? Think about it, these streamers are spending billions and billions of dollars to create ‘Emily in Paris’ or ‘Yellowstone’ or ‘Coda,’ Fishback said. “We created an entertaining extension and an entertaining experience tied to that as part of that experience.”
