- Hotels around the world collaborate with luxury brands for their Christmas decorations.
- Some trees, like the one at Mandarin Oriental Jumeira in Dubai, have been designed by jewelers.
- Other hotels have tapped artists like Conrad Shawcross and fashion brands like Jenny Packham.
It has been a tough quarter for luxury labels like LVMH and Kering as key consumer markets like China pull back amid a globally unsteady economic environment.
But there’s still plenty of reason for cheer ahead of the festive season.
The once fashion-exclusive brands are diversifying their offerings, from cafés and pop-ups to partnerships with historic hotels around the holiday season.
As the luxury travel sector bounces back from its COVID-19 era downfall — think the rise in high-end train travel — it’s yet another space where brands can make their mark.
While festive collaborations aren’t anything new, a struggling luxury fashion market makes it even more important for brands to capitalize on the moment. And the benefits of these collaborations aren’t one-sided — Christmas tree lighting ceremonies at venues like Claridge’s in London have evolved into beloved festive traditions, drawing crowds each year.
For many guests checking into hotels this holiday season, a well-decorated, designer tree display not only enhances the festive atmosphere but also serves as the ultimate status symbol that helps hotels stand out.
From colorful oversized bows to leather-crafted ribbon ornaments, here are 12 designer Christmas trees that are just as extravagant as the luxury brands behind them.
