- Ozempic influencers could soon be extinct on TikTok.
- The video platform is cracking down on weight loss-related content in a new set of guidelines.
- The changes will restrict or outright ban certain types of weight loss videos.
TikTok is phasing out weight loss content, and thousands of creators will have to find a new niche to post about.
The new guidelines, which will go into effect on May 17, prohibit content centered on “extreme” diets, the misuse of medications for weight loss, and more.
Creators who post about restrictive diets, “using medication or supplements for weight loss or muscle gain,” or promoting weight loss products will find the content restricted to users 18 years and older, according to the guidelines. This also applies to content related to anabolic steroid use.
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Weight loss influencers are sharing their reactions to the change and explaining to followers what it means for their future content.
Over the past two years, weight loss drugs like Ozempic and Wegovy have taken social media by storm. Viral videos and a catchy jingle can be found all over TikTok.
“I guess I’m going to be bringing my content to Instagram,” one creator with about 10,000 TikTok followers said in a video.
For content creators, restricted videos hinder their chances of reaching a larger audience outside their followers and can lead to their accounts being banned in more extreme cases. It’s prompted some to say they’re taking their weight loss-related posts to another platform.
One user who shares videos about drugs like Ozempic called it “100% discrimination” against diabetics and those with other chronic diseases.
“I will not remain on a platform that discriminates against people,” he said in the video.
TikTok did not respond to Business Insider’s request for comment.
Although the guidelines aren’t effective yet, TikTok is already promoting a more positive experience around weight loss content.
Searching “weight loss” on TikTok will prompt a supportive message before showing videos related to your query.
“You are more than your weight,” the message reads.
