• The Mazda CX-90 is a three-row midsize family SUV that debuted in 2024.
  • I was impressed by the CX-90’s spirited driving dynamics, luxurious cabin, and bold styling.
  • I was less impressed by its overly firm ride, cramped third row, and limited cargo space.

Car companies have perfected the recipe for a successful midsize family SUV: a front-wheel-drive platform, enough power to get by, a cushy ride, and lots of room for people and their stuff.

But Mazda has never been a brand that kowtows to mainstream conventions. It values fun — even in its flagship family SUV

The CX-90, which launched in 2024 to replace the long-serving CX-9, delivers on this commitment to enjoyment and a premium experience. However, its tight cabin, stiff ride, and limited cargo capacity hold it back from being truly elite.

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