- OpenAI has kicked off a new marketing campaign called “Shipmas.”
- The campaign will include 12 days of product releases, demos, and new features.
- On the first day, OpenAI released an updated version of o1 and ChatGPT Pro.
OpenAI is releasing new features and products ahead of the holidays.
Fans are hoping the 12-day campaign, which OpenAI is calling “Shipmas,” will include an update of its text-to-video AI tool, Sora, as well as other updates to its ChatGPT and o1 models.
OpenAI hinted at its plans on Wednesday in a post on X, saying: “12 days. 12 livestreams. A bunch of new things, big and small. 12 Days of OpenAI starts tomorrow.”
CEO Sam Altman also alluded to the campaign at The New York Times DealBook Summit on Wednesday. “We have a bunch of new, great stuff. We’re doing this kind of fun thing for the holidays. We’re doing 12 days of OpenAI,” he said. “We’ll either launch something or do a demo everyday for the next 12 week days.”
Here’s everything OpenAI has released so far for “Shipmas.”
“Shipmas” Day 1
OpenAI started the promotion with a bang by releasing the full version of its latest reasoning model, o1.
OpenAI previewed o1 in September, describing it as a series of AI models “designed to spend more time thinking before they respond.” Until now, a limited version of these models was only available to ChatGPT Plus and Team users.
Now, these users have access to the full capabilities of o1 models, which Altman said are faster, smarter, and easier to use than the preview. They’re also multimodal, which means they can process images and texts jointly.
Max Schwarzer, a researcher at OpenAI, said the full version of o1 was updated based on user feedback from the preview version and said it’s now more intelligent and accurate.
“We ran a pretty detailed suite of human evaluations for this model, and what we found was that it made major mistakes about 34% less often than o1 preview while thinking fully about 50% faster,” he said.
Along with o1, OpenAI also unveiled a new tier of ChatGPT called ChatGPT Pro. It’s priced at $200 a month and includes unlimited access to the latest version of o1.
“Shipmas” Day 2
On Friday, OpenAI previewed a new advancement that allows users to fine-tune o1 on their own data sets. Users can now leverage OpenAI’s reinforcement learning algorithms — which mimic the human trial and error learning process — to customize their own models.
The technology will be available to the public next year, allowing anyone from machine learning engineers to genetic researchers to create domain-specific AI models. OpenAI has already partnered with the Reuters news agency to develop a legal assistant based on o1 mini. It has also partnered with the Lawrence Berkeley National Laboratory to develop new computational methods for assessing rare genetic diseases.
