Crypto.com has been named the inaugural title sponsor of the Crypto.com Showdown, set for December 17, 2024, in Las Vegas.
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This high-stakes event will feature a star-studded golf showdown between Rory McIlroy and Scottie Scheffler from the PGA Tour, and Bryson DeChambeau and Brooks Koepka from LIV Golf. What sets this competition apart? The multimillion-dollar prize purse will be paid entirely in CRO cryptocurrency, marking the first-ever use of crypto in such a major golf tournament.
Crypto.com CEO Kris Marzalek expressed his excitement about the partnership:
“Crypto.com’s mission is to accelerate the world’s transition to cryptocurrency. With the Crypto.com Showdown, we’re not just sponsoring an event—we’re creating a new chapter for both sports and crypto.”
Crypto.com CEO Kris Marzalek
The Crypto.com Showdown is the creation of BZ Entertainment, led by producer Bryan Zuriff, and EverWonder Studio, helmed by Ian Orefice. The collaboration aims to push the boundaries of golf and sports entertainment.
“The spirit of the Showdown has always been about innovation,” said Zuriff and Orefice. “Now, with Crypto.com’s partnership and a cryptocurrency-based prize purse, we’re raising the stakes for the sport and shaping the future of sports entertainment.”
Crypto.com Brings Crypto to Major Sports with Showdown Sponsorship
This partnership comes as Crypto.com continues to make its mark in the sports world, adding to its impressive list of sponsorships, including Formula 1, UFC, and the FIFA World Cup. Steven Kalifowitz, Chief Marketing Officer at Crypto.com, added:
“We’re proud to be the first to bring cryptocurrency into major sports events. This isn’t just a milestone for Crypto.com; it’s a milestone for the entire sports industry.”
Steven Kalifowitz, CMO at Crypto.com
For players like Bryson DeChambeau, the partnership is thrilling. “It’s been amazing to see the innovation behind the Crypto.com Showdown, and now with Crypto.com on board, the event will go down in history.”
As the crypto and sports worlds continue to merge, Crypto.com Showdown represents a major step forward in making cryptocurrency a mainstream force in the world of professional sports.
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About Crypto.com
Founded in 2016, Crypto.com is a leading platform trusted by over 100 million customers globally. Focused on regulatory compliance, security, and privacy, the platform aims to bring cryptocurrency to every wallet and accelerate adoption worldwide. For more information, visit Crypto.com.
