More American companies are taking advantage of the rise in the popularity of Formula 1 in 2024. Among them is ExxonMobil
XOM
, which just announced an increase in its activation surrounding the three American F1 races.
ExxonMobil, which is an official partner of Oracle Red Bull Racing, will be enhancing the fan experience at Miami, Circuit of the Americas and Las Vegas this year. The oil firm will promote its Synergy Supreme+ premium gasoline, which it says keeps engines three-times cleaner for better gas mileage.
In honor of the “three,” ExxonMobil will have three exclusive Red Bull Racing kits, coined “Fandom Fuel Kits.” Each of the kits — only 150 available per event — will be themed around a specific race. The first debuts ahead of the Miami Grand Prix at exactly 9 a.m. ET on May 3. The kits are available only via the ExxonMobil Rewards+ mobile application, using 333 points to receive a kit. For each Fandom Fuel Kit drop, one of 150 will feature official Oracle Red Bull Racing gloves signed by either Max Verstappen or Sergio Perez.
“We know Oracle Red Bull Racing fans love to show off their fandom and celebrate our legendary drivers who make winning look so easy. So, this year, we’re excited to reward fans with merchandise they’ll be racing to wear on the track,” Troy Simms, consumer marketing director at ExxonMobil, said. “The same development team behind the fuel that powers Oracle Red Bull Racing is behind the Synergy fuel that is available at Exxon and Mobil stations, so stop by your local station to fuel up ahead of whatever adventures you have planned.”
The kits will feature ’90s-inspired driver tee shirts, official Oracle Red Bull Racing jackets and specific city-themed air fresheners.
Through the first Formula 1 contests in 2024, Verstappen holds the championship lead by a decisive 25 points over Perez. Verstappen has won four of the five races, with Perez finishing no worse than fifth to start the year. Perez’s 2.8 average finish is the best in F1.
The first U.S. race of the year is the Miami Grand Prix, held on Sunday, May 5 at 4 p.m. ET on ESPN.
