Sustainability initiatives are good practice and something we urgently need to save our planet. But are they also good marketing? Yes.
I write a newsletter called Ariyh, short for Academic Research In Your Hands (find it at ariyh.com), where I summarize the latest scientific research in marketing and sales. And I see a consistent theme: When brands have well-executed sustainability initiatives, they increase nearly every metric a business needs to succeed. It’s even true with little-known startups and small-to-medium businesses.
Related Posts
CEOs Are Resigning Over Dating Employees and Not Disclosing
Opinions expressed by Entrepreneur contributors are their own. This article originally appeared on Business Insider. If you're a CEO...
This Trading Analysis Bundle is Only $29.99 (reg. $200)
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you...
70% of Consumers Say They’ll Buy ‘Green’ Products, but Only 5% Actually Do. That’s Due to a Common Marketing Mistake.
Eco-friendly products have a problem.Consumers say they want sustainable products; surveys show that up to 70% are willing to...
Start a New Hobby with Nearly Half Off This 4K Drone
Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you...
Kelce Jersey Sales Spike After Taylor Swift Attends NFL Game
Travis Kelce and Taylor Swift made waves all across the internet on Sunday when they were seen leaving the...
Ask Co-Founder of Netflix Marc Randolph Anything: How to Watch
Marc Randolph, the co-founder of Netflix, joins us for another episode of Ask Marc, a live Q&A series about...
