Coursera Inc. (NYSE:), a leading online learning platform, reported a 15% revenue increase in its Q1 2024 earnings call, with significant global expansion despite a slowdown in North American consumer growth. The company added nearly 7 million new learners, expanded its course offerings, and launched innovative AI content and tools.
However, softness in North American paid learners and delayed content launches have led to a revised revenue outlook for 2024, with expectations of revenue in the range of $695 million to $705 million.
Key Takeaways
- Coursera’s revenue grew by 15% year-over-year, with over $8 million in adjusted EBITDA and $18 million in free cash flow.
- The company added nearly 7 million new learners and expanded its catalog with new professional certificates, pathway degrees, and generative AI content.
- Partnerships with leading universities and industry experts, including a new Master’s in Management degree program with the University of Huddersfield, have been highlighted.
- The Enterprise segment saw positive growth, especially in government and campus verticals, while the degree segment also grew in revenue and student numbers.
- Coursera revised its full-year 2024 revenue outlook to $695 million to $705 million due to a slow start in consumer growth, particularly in North America.
Company Outlook
- Coursera anticipates a revenue range of $695 million to $705 million for 2024, with all segments projected to grow at approximately 10%.
- The company remains focused on its long-term strategy, aiming to maintain an adjusted EBITDA margin target of about 4%.
Bearish Highlights
- There was a notable underperformance in the C4B vertical and weakness in C4G for the quarter.
- A slowdown in North American consumer growth was observed, attributed to delayed content launches and lower marketing spend.
- The company expressed dissatisfaction with the slower revenue growth and the negative impact on consumer growth.
Bullish Highlights
- Coursera saw a robust addition of new learners and expansion in its course catalog, with 148 million registered learners globally by the end of March.
- The Enterprise segment experienced strong net paid account adds, driven by the government and campus verticals.
- Revenue growth in the degree segment and a strong demand for AI content were positive indicators.
Misses
- The company missed expectations in North American consumer growth and adjusted its revenue outlook downward for 2024.
- There was a delay in the launch of new content and a reduction in marketing spend, negatively impacting revenue.
Q&A Highlights
- Coursera discussed the potential for increased spending on generative AI-related upskilling and reskilling.
- The company is working on narrowing the lifetime value gap between North American and international learners through new payment and currency functionalities.
- Coursera sees opportunities for international market expansion and is assisting partners in content creation for better control and visibility.
Coursera’s Q1 2024 earnings call presented a mixed picture of growth and challenges. The company’s global learner base and innovative offerings in professional certificates and generative AI content show a strong commitment to expanding its educational platform.
However, the softness in North American paid learners and the impact of delayed content launches on revenue growth have led to a cautious outlook for the rest of the year. Despite these setbacks, Coursera is actively pursuing strategies to mitigate these effects and capitalize on the strong demand for AI and degree programs.
With a focus on broadening its catalog and deepening platform advantages, Coursera aims to continue its trajectory of growth and maintain financial strength and flexibility.
InvestingPro Insights
Coursera Inc. (COUR) has demonstrated resilience through its global expansion and innovative content offerings, as reflected in its Q1 2024 earnings report. To provide investors with a deeper understanding of Coursera’s financial health and future prospects, let’s look at some key metrics and insights from InvestingPro.
InvestingPro Data:
- The company holds a market capitalization of $1.87 billion, indicating its significant presence in the online learning industry.
- Coursera’s revenue growth has been robust, with a 21.39% increase over the last twelve months as of Q4 2023, signaling its ability to scale and attract new learners.
- Despite the challenges, the gross profit margin remains strong at 51.89%, demonstrating the company’s efficiency in maintaining profitability amidst expansion.
InvestingPro Tips:
- Coursera’s balance sheet reflects financial prudence, as the company holds more cash than debt, providing it with a cushion to navigate economic uncertainties (InvestingPro Tip 0).
- Analysts are optimistic about Coursera’s future, with net income expected to grow this year, and seven analysts have revised their earnings upwards for the upcoming period, indicating confidence in the company’s strategy and market position (InvestingPro Tips 1 and 2).
These insights suggest that while Coursera faces headwinds in North American consumer growth, its financial fundamentals and analyst sentiment paint a picture of potential recovery and profitability. For investors seeking a more comprehensive analysis, InvestingPro offers additional tips on Coursera, which can be accessed at Use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, and discover the full range of InvestingPro Tips, including 11 additional insights into Coursera’s performance and outlook.
Full transcript – Coursera (COUR) Q1 2024:
Operator: Ladies and gentlemen, thank you for standing by, and welcome to Coursera’s First Quarter 2024 Earnings Call. At this time, all participants are in a listen-only mode and please be advised that this call is being recorded. After the speakers prepared remarks, there will be a question-and-answer session. [Operator Instructions] I’d like to turn it over to Cam Carey, Head of Investor Relations. Mr. Carey, you may begin.
Cam Carey: Hi, everyone, and thank you for joining our Q1 2024 earnings conference call. With me today is Jeff Maggioncalda, Coursera’s Chief Executive Officer; and Ken Hahn, our Chief Financial Officer. Following their prepared remarks, we will open the call for questions. Our press release, including financial tables was issued after market close and is posted on our Investor Relations website located at investor.coursera.com where this call is being simultaneously webcast and where versions of our prepared remarks and supplemental slides are available. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP measures to the most directly comparable GAAP measure can be found in today’s press release and supplemental presentation, which are distributed and available to the public through our Investor Relations website. Please note, all growth percentages refer to year-over-year change unless otherwise specified. Additionally, all statements made during this call relating to future results and events are forward-looking statements based on current expectations and beliefs. These forward-looking statements include, but not limited to, statements regarding the potential impact trends affecting our industry and business, and factors affecting the same, the benefits and impact of our strategic assets and platform advantages, including our AI and machine learning initiatives and offerings, our ecosystem platform content and partner relationships, our anticipated plans and the anticipated advantages and benefits thereof, our strategy and priorities, our share repurchase program and cash and capital allocation and our vision, business model, mission, opportunities, outlook, financial business and otherwise and future intentions. Actual results and events could differ materially from those expressed or implied in these forward-looking statements due to a number of risks and uncertainties, including those discussed in our press release, SEC filings and supplemental materials. These forward-looking statements are not guarantees of future performance or plans, and investors should not place undue reliance on them. We assume no obligation to update our forward-looking statements, except as required by law. And with that, I’d like to turn it over to Jeff.
Jeff Maggioncalda: Thanks, Cam, and welcome, everyone. It’s great to be with you all. In Q1, we continue to make progress across our business as we navigate a dynamic environment and evolving education landscape. We welcome nearly 7 million new learners. We expanded our catalog offerings with new professional certificates, pathway degrees and generative AI content. We made significant progress on getting our latest AI-powered product innovations into the hands of our learners and enterprise customers. And we grew revenue 15% over the prior year period, while generating more than $8 million in adjusted EBITDA and $18 million of free cash flow. Our first quarter revenue was lighter than we anticipated. We are seeing softness in our North American paid learners, which have an outsized impact on our in-quarter and future performance given their higher monetization rates. Ken will discuss the dynamics in more detail as well as the implications on our outlook for the year. That said, our focus on branded, job rolling credentials continues to resonate with the individuals and institutions that we serve. And I continue to see signs that the ecosystem that we’ve assembled is learners, universities, educator businesses and governments all around the world, have put Coursera in the right position to help solve the fast-changing demands of the labor market and education system. So let me start with an update on how we see these global trends evolving. The first trend is digital transformation. For many years, the combined forces of technology and globalization have accelerated the transformation of nearly every institution in our society. It’s been more than a year since the remarkable capabilities of generative AI mesmerized the world. Early concerns about this technology reflected challenges the world experienced in 2020 and including its potential to disrupt local economies and educational systems, displace millions of workers and demand new types of skills that risk further widening the digital divide. We believe that the lasting impact of the pandemic was an accelerated pace of change across every facet of society. But unlike the pandemic, we’ve served as a catalyst to force digital adoption overnight, we remain in the early stages of understanding how generative AI will reshape the way we live, learn and work. Research by the University of Pennsylvania estimates that up to half of all tasks, for half of all job roles could eventually be automated. But today, I believe that the vast majority of organizations are only experimenting with the technology and are generally overwhelmed and paralyzed by what they see coming and how to respond to it. Companies, universities and governments are looking for mission-critical use cases and best practices to emerge that correctly balance the risks with the opportunities of generative AI. We believe the key to navigating this conundrum lies in high-quality education and training, talent agility and effective change management, enabling companies to adopt generative AI both quickly and safely. Coursera itself has been navigating this generative AI conundrum, and I’m excited to share that earlier this month, Harvard Business School released a case study titled, ” Courseraʼs Foray into GenAI” illustrating how Coursera responded to the opportunities and threats created by generative AI. To our knowledge, this is the first case study of its kind by a top global academic institution, and it sets Coursera as a top leader and introduces higher education to the generative AI capabilities that Coursera is now offering. We believe that market pressures will eventually force institutions to take action or face the risk of being left behind. But leaders today are still grappling with how to make the leap from experimentation to implementation. Access to affordable, relevant and high-quality education and training will help ensure that global talent has equal access to the skills, credentials and job opportunities that they need to stay relevant and compete in our fast-changing world. This brings me to the second major trend, which is skill development. Accenture (NYSE:), a longtime industry partner and customer, published a report in January on generative AI’s impact on the workforce. Surveying thousands of CxOs and more than 5,000 employees. The report identifies a gap between leaders and employees that can help us understand barriers to workforce transformation that are facing companies this year. 86 percent of CxOs are using generative AI to some degree in their own work and nearly all believe that generative AI will be transformative for their company and industry. However, only one in three leaders believe that they have the technology expertise or feel that they can tell a compelling transformation narrative to lead the change that’s required. As for the employees, 95% see value in working with generative AI. 94% said they are ready to learn new skills and their top concern is that they don’t trust organizations to ensure positive outcomes for everyone, which is reinforced by the report finding that only 5% of organizations are actively reskilling their workforce at scale at this moment. If organizations are going to succeed at moving from experimentation to implementation, and unlocking the potential of these emerging technologies, we believe that must start with unlocking the potential of their talent. And this leads me to the third trend driving our business, the transformation of higher education. Two weeks ago, I was honored to join ASU+GSV in San Diego, alongside some of Coursera’s closest partners. Coursera’s Director and President of the American Capital Education, or ACE, Ted Mitchell; Founder of Grow with Google (NASDAQ:), Lisa Gevelber; and Chancellor of the University of Texas System, J.B. Milliken. As you may recall, last year, we announced a statewide partnership with the University of Texas System and at this year’s conference, I have the pleasure of joining the UT System Chancellor Milliken on stage to discuss our progress. We talked about the strategy behind our system-wide micro-credential program. the value of professional certificates for universities, students and employers and the need for more flexible pathways for the system to serve diverse and growing populations. The main questions that kept coming up in the conversations was how? How does the collaboration between UT, Coursera and industry partners like Google work? How do students use these industry micro-credentials to earn college credit towards a degree? And how can other universities implement a similar model air city, state or country. I’m pleased to share that as of the spring term, every UT campus has launched Coursera’s Career Academy, and the majority of campuses now have curriculum integration for credit, including El Paso, Permian Basin, Rio Grande Valley, San Antonio and Tyler. As of March, over 7,000 students have spent more than 100,000 hours learning online, and they’ve earned over 16,000 core certificates from Google, Microsoft (NASDAQ:), IBM (NYSE:) and others. It’s a testament to both student demand and the power of university and industry collaboration to deliver solutions that are aligned with the labor market needs of region. We believe our partnership with the University of Texas System is a replicable blueprint for the transformation of higher education and is only possible due to several leading capabilities and strategic assets that are unique to the Coursera platform, including our leading educator partners who create trusted high-quality content and credentials that organizations like ACE increasingly recommend for credit recognition. Our global reach to individuals and institutions including our ability to facilitate collaboration by serving businesses, government and campuses as well as the data, technology and gen AI-powered product innovation we are investing in across our platform. Now let me share some of the recent progress that we’ve made on each of these advantages. First, let’s discuss our educator partners. More than 325 of the world’s leading universities and industry experts power our content engine. Recently, we were proud to welcome several new partners, including the University of Huddersfield as well as OLAY, Workday (NASDAQ:) and The Recording Academy. Today, I’d like to provide updates on three critical areas of our catalog. certificates, degrees and generative AI content, starting with our entry-level professional certificates. Unilever (LON:), one of the world’s leading suppliers of beauty, home and personal care products has joined our partner community and launched two data analyst entry-level professional certificates. These certificates are designed to qualify learners with no college degree or prior experience for an analyst role in areas like inventory, logistics, demand planning as well as data marketing analyst roles in SEO, content marketing and CRM. This is what we refer to as a career pathway. But increasingly, learner completing certificates on Coursera are not choosing between a job or a degree, a certificate can provide the opportunity to unlock both a job and a degree. A key enabler of our credit recognition initiative and our pathway degree strategy is our growing partnerships with organizations like the American Council on Education. We believe this is the start of a long-term trend in higher education, where industry micro credentials play a more critical role in how learners acquired their first job or earning credit towards the college degree. In-house campuses like the UT system, modernized their curriculum to create employable graduates to fuel the local economy and how governments deploy job relevant workforce training at scale and also in how businesses, reskill and read of talent. Now on to my second catalog update, which is the college degree. We recently announced a pathway degree program from the University of Huddersfield’s, a Master’s in Management with performance-based admissions pathways to promote flexibility and accessibility. All learners regard prior attainment or educational background are eligible to attempt to first module on Coursera and our open content catalyst. Successful completion of this introductory module gains them admissions to the full degree program. And for my final catalog update, I’m excited to share the momentum we’re seeing in rapidly expanding generative AI content and credentials on Coursera. In an era where machines are increasingly capable of producing content at scale without guardrails for quality, integrity or accuracy, we believe that individuals will increasingly turn to quality content from trusted institutions when looking to learn skills and earn credentials. Last week, Google launched the AI Essentials course, which, in addition to teaching foundational comps shows learners how to use AI as a collaboration tool in their day-to-day work. The introductory course is top by Google AI experts who are working to make this new technology accessible and helpful for everyone. Google’s latest course is one of more than 75 new courses and projects in generative AI that our partners have launched through the start of the year. This includes a growing number of top research universities and companies at the forefront of AI including DeepLearning.AI, Duke University, Google Cloud, IBM, Microsoft, Vanderbilt University and more to come in the future. That completes my catalog update. So, let’s move to our second advantage, the global reach of our platform. For institutions, we have grown our paid enterprise customers to 1,480 and with recent additions across each of our verticals. As I highlighted before, we added nearly 7 million new registered learners growing our global learner base to 148 million by the end of March. Growth continues to be broad-based with the fastest year-over-year increase coming from learners in our Asia Pacific region. To better serve our expanding set of learners and institutions around the world, we rapidly introduce new value through generative AI-powered innovation. And this leads me to our third advantage the ongoing product innovation occurring across our platform. My first product update is Coursera Course Builder. In many organizations, human resources and leadership and development teams are tasked with keeping employees informed, prepared and skilled. We believe this will include creating, updating and deploying learning resources that empower their workforce to keep pace with an increasing rate of change. It’s why we launched Course Builder, an AI-assisted offering tool that enables any business, government or campus customer, to easily and quickly produce high-quality custom private courses at scale. Based on a few simple inputs from an offer, the tool auto generates course content, including outlines, descriptions and learning objectives, dramatically reducing the time and cost of content production without sacrificing quality. Then Coursera can seamlessly blend modules of courses on Coursera, from participating world-class industry and academic partners with content from their own experts in their own organization. For example, private and public sector employers can quickly create and launch organization-specific courses tailored to their unique needs. Leadership and development teams can combine content from our industry and academic experts with relevant business context and internal expertise. And higher education institutions can leverage time-saving offering tools to empower faculty to create custom courses and keep learning resources relevant and up to date at the speed and scale that students and players now expect. Like adding guest lectures or current events to their own university courses. Next, I’d like to provide an update on our AI-powered translation initiative, which we recently expanded from 18 to 21 languages. Adding support for learners speaking Hindi, Japanese and Korean. As a reminder, in 2023, we started translating our catalog of thousands of courses, certificates and specializations into local languages for our learners around the world. To date, more than 1 million learners have already accessed AI translated content in their enrolled courses and 90 million registered learners on our platform are based in countries primary language is one of our 21 sorted translated languages. Learner feedback has been inspiring, but we’ve also heard from our enterprise customers, including businesses and governments who have large multinational populations who can now have equal access to the world’s top experts no matter what local language they speak. And finally, an update on Coursera Coach. In Q1, we broadened access to the Coursera Coach beta program for paying consumer learners as well as for our Coursera for Business and Coursera for Government customers. Coach usage has increased 150% since our initial beta release, and I wanted to share some initial feedback from early learners. Our research revealed that many learners come to Coursera lacking the skills to learn effectively without a tutor. When we talk to them, these learners said that they talked to coach like a tutor, asking for summaries, explanations, quiz practice and even career advice. Rather than spending our searching for answers to the questions on external sites or creating them from scratch, Coach has freed up their time for actual learning. Using Coach fundamentally improved the quality of their learning, becoming an essential part of their course experience, much like the videos and assessments already in the courses. In every example of our generative AI-powered product innovation, we had a clear strategy that focused on enhancing the value of the Coursera’s experience through the unique assets of our platform, the content that we have, the data we have and the scale that we’ve had. And we’ve designed these generative AI products with the support for multiple large language models so that our learners, educators and customers will get to experience a rapid advancement in future models. To wrap up my opening remarks, I’d like to share a leadership update. In 2022, we implemented a new organizational structure, including roles or a Chief Revenue Officer and Chief Operating Officer; that has not delivered the growth that we need in our large but early markets. After careful consideration, I’ve decided to flatten our leadership team structure, elevating our three segment General Managers and creating Chief Technology Officer and Chief Product Officer roles that will all report directly to me. This change is designed to enable our next chapter of growth, innovation and leverage, all in support of our long-term strategy. Before I turn it over to Ken, let me remind you of the key priorities we are focused on in the year ahead. First, we are broadening our catalog of entry-level professional certificates including new partners, roles, languages and credit recommendations to support degree pathways and campus integrations. Second, we’re sourcing and launching new degree programs with a focus on flexibility, affordability and scaled pathways that our open content and industry micro credentials can count as credit towards college degrees. Third, we’re focusing on growing our enterprise segment across business, government and campus customers, supporting institutional collaboration to serve learner’s needs in this fast-changing environment. And fourth, we’re deepening our platform advantages, including the broad application of generative AI for translation, personalized learning with Coach and content creation and course building with course builder. All while driving more scale and leverage over time. I’d like to now turn it over to Ken. Ken, please go ahead.
Ken Hahn: Thank you, Jeff, and good afternoon, everyone. As Jeff mentioned earlier, we are pleased with our strategic progress on a number of key initiatives. But I want to begin my remarks today by making it clear that we are not satisfied with our revenue growth. In particular, our revised outlook for 2024 revenue. In the first quarter, we generated total revenue of $169.1 million, which was up 15% from a year ago. Growth was driven by double-digit increases across all three of our segments, but we underperformed in consumer, more in that momentarily. Please note that for the remainder of the call, as I review our business performance and outlook, I’ll discuss our non-GAAP financial measures unless otherwise noted. For the first quarter, gross profit was $91.7 million and a 54% gross margin, in line with the prior year period. Total operating expense was $88.2 million or 52% of revenue, down 10 percentage points from the prior year period. For the individual line-item components of OpEx, sales and marketing expense represented 29% of total revenue, down one point. Research and development expense was 13% of revenue, down seven points. And general and administrative expense was 10% of revenue, down two points. I remain pleased by our ability to balance our growth initiatives and long-term investments while demonstrating the leverage inherent in our model as our platform scales. Q1 net income was $11.9 million or 7% of revenue, and adjusted EBITDA was $8.3 million or 4.9% of revenue. As a reminder, we do not optimize EBITDA performance in any single quarter. Rather, we set an annual EBITDA margin target and work within that plan based on the trajectory of the business. Most importantly, Q1’s bottom line performance marked a strong start to the year as we continue to manage to our 2024 adjusted EBITDA margin target of approximately 4%. So, while we needed to bring down top line guidance, our targeted adjusted EBITDA margin remains unchanged. Now let’s discuss cash performance and the balance sheet. We generated strong free cash flow of approximately $18 million, which I’ll remind you is inclusive of more than $2 million in purchases of content assets which we now treat similarly to other categories of capital expenditures, effectively lowering our free cash flow computation. And the progress update on our share repurchase program. In Q1, we repurchased approximately 400,000 shares of our common stock for approximately $6 million. And in April, we bought back an additional 1.1 million shares common stock for approximately $16 million. This leaves nearly $15 million remaining under a total repurchase authorization amount of $95 million, which we expect to complete in the current quarter price dependent. We ended the quarter with approximately $725 million of unrestricted cash and cash equivalents with no debt. We believe that our strong financial position is an asset that provides resilience and strategic optionality, which we believe is particularly valuable during a period of rapid technical — change in the evolving education landscape. Next, let’s discuss the performance of our segments in more detail. Consumer revenue was $96.7 million, up 18% from the prior year. Segment gross profit was $51.8 million or 54% of consumer revenue, in line with the prior year period. And our top of funnel activity remained robust with approximately 7 million new registered learners this quarter. With that being said, our consumer revenue was softer than anticipated. In particular, we underperformed in our North American region, where we are experiencing a lower volume and conversion of paid learners compounded by the delay of the key content launch from one of our educator partners as compared to the timing in our financial plan. While that launch has now occurred, we’ll continue to face a future headwind on our consumer growth as our first quarter cohort of learners includes a substantial shortfall in high LTV North American paid learners. We are actively pursuing opportunities to mitigate the impact on our full year results, including the acceleration of other content launches planned throughout the year, but as I’ll discuss shortly in our revised guidance, we do anticipate a negative impact in both the second quarter and full year outlook. Now let’s move to Enterprise. Enterprise revenue was $57.5 million, up 10% from a year ago, driven by our government and campus verticals. Segment gross profit was $39.1 million or 68% of enterprise revenue compared to 67% a year ago. The total number of paid enterprise customers increased to 1,480, up 18% from a year ago. And our net retention rate for paid enterprise customers was 94%. As we discussed in the past quarters, we continue to see a divergence in performance across our verticals, specifically pressuring Coursera for Business, offset by momentum in our other two verticals, government and campus. While corporate learning budgets remain under pressure, we are leaning into the momentum in our government and campus opportunities where our unique capabilities, including branded high-quality content, entry-level job role training and credit recommendations are particularly well suited for these customer use cases. And finally, our degree segment. The degree segment revenue was $14.8 million, up 10% from a year ago on growth in new students and scaling of recent program launches. The total number of degree students grew 23% from a year ago to 22,200. As a reminder, there is no content costs attributable to the degree segment. So, the degree segment gross margin was 100% of revenue. And while this segment is a small portion of our overall revenue mix today, we remain focused on the long-term opportunity in degrees. We believe that our platform is uniquely positioned to fundamentally transform the college degree. We need to start validating that potential with renewed and increasing growth. We believe that the path to better degrees growth lies in working with our university partners to create stronger pathways between our consumer segment where we benefit from scale and the growing selection of pathway degree programs. Now on our financial outlook, taking into account the dynamics I outlined in the discussion of our consumer results. For Q2, we’re expecting revenue to be in the range of $162 million to $166 million. For adjusted EBITDA, we’re expecting a range of negative $2 million to positive $2 million. For full year 2024, we now anticipate revenue to be in the range of $695 million to $705 million. With the revised total revenue outlook, we thought it would be helpful to provide new growth expectations by segment for 2024 to reflect earliest view. We now expect all segments to grow at approximately 10% for the full year. For adjusted EBITDA, we’re expecting a range of $24 million to $28 million, maintaining our adjusted EBITDA margin annual target of approximately 4%. Consistent with our messaging over the past several years, we are committed to adjusting the pacing of investments based on the trajectory of the business to ensure we manage to the annual adjusted EBITDA margin target we set at the beginning of the year. So to summarize, we’re not satisfied with our revenue trajectory for Q2 and the full year. This year’s revised guidance is not what we consider a successful growth company metrics. And we’ve taken actions that we believe will better position ourselves for future growth opportunities. We are committed to producing growth with consistently increasing scale and leverage with a strong track record of delivering on that promise. And we are pursuing our long-term strategy from a position of financial strength, allowing us the resilience and the strategic flexibility to navigate and drive the transformation of higher education currently underway. I’ll now turn the call back to Jeff for closing comments.
Jeff Maggioncalda: Thanks, Ken. I’d like to close today with a special use case. Earlier this month, I joined the World Bank in D.C. to speak to Ministers of finance from emerging economies. 20 of the 30 countries represented in that room had partnered with Coursera during our COVID response initiatives many through our work with the Commonwealth of Learning. One of the countries served by this program was Guyana, whose Ministry of Education used Coursera to train more than 36,000 Guyanese citizens with more than 190,000 course enrollments during COVID. Last month, I joined the President of Guyana and many of his ministers to launch a national training initiative that offers every Guyanese citizen and public sector employee access to Coursera. The national program will be delivered through various ministries across the country with customized learning programs for each sector. For example, the office of the Prime Minister is using Coursera to skill public servants in digital media, communication and journalism. The Ministry of Human Services and Self-Security is using Coursera to train over 4,000 women in entrepreneurship, digital finance and resilient skills. The Ministry of Health assembled at the event 900 nursing students and 800 nursing assistant students who are part of the nursing school program now moving online on Coursera. And the Ministry of Tourism, industry and commerce is working with Coursera to enhance their staff’s skills in digital marketing, communication and data analytics for hospitality and travel. Similar to our partnership with the University of Texas System, this use case with Guyana provides a powerful example for other institutions who are looking to provide high-quality education and skills training opportunities to large populations that otherwise wouldn’t have access to help citizens and local businesses unlock their full economic potential to address skilled labor shortages in high-demand industries and to diversify and drive economic growth in a fast-changing global market. Generative AI acts as both a disruptor and an enabler. Whether it widens or narrows the opportunity gap hinges on our ability to make education and skilling equally accessible on a global scale. Businesses, governments and academic institutions, we’ll have to work together to mitigate the human cost of AI disruption and create more equal opportunities for everyone in a world of accelerating change. We are proud of Coursera’s role and especially our partners we work with who are turning the threat into an opportunity because of education. Now let’s open up the call for questions. Thank you.
Operator: [Operator Instructions]. We will now take our first question from the line of Rishi Jaluria with RBC. Please go ahead.
Rishi Jaluria: Wonderful. Maybe I want to start with the softness in consumer. And there’s two pieces there, right? Number one is, when did you realize, this was going to become an issue? And you said that there are certain steps you can take in terms of accelerating certain content partners to help mitigate that. Maybe has that already started? What has been traction from there? And the piece number two, within consumer. I guess I’m still a little struggling to understand why timing of one content release, which is now live, is causing such a dramatic impact on the overall revenue trajectory. Maybe help me understand built this piece, and then I’ve got a quick follow-up.
Jeff Maggioncalda: Rishi, this is Jeff. Yes, thanks for the question. I mean, basically, we’re off to a pretty slow start on consumer in 2024, obviously. To the question of when we sort of, I mean a lot of it is predicated on the launch of a new piece of content. To your question, that content has launched and sort of relevant to the launch was also paid media that went along with it, particularly in North America. So, the delay of the content, delayed some of the spend, we saw some of the traffic lower than we anticipate because of that delay. And even though we’re seeing good results so far, those lost months will not be recovered in terms of revenue. So, that’s going to be something that follows us at least through the rest of the year. Ken, maybe you could talk a little bit about the question on sort of the impact of the slower start in 2024 to our Q2 and 2024 on consumer.
Ken Hahn: Yes. And I guess first and foremost, what we highlighted was the underperformance in North America broadly with lower volume and conversion of payment learners. The delay in the content launch compounded it and certainly resulted in some of the underperformance conversion, but it wasn’t the primary point. And Jeff, to your commentary, it was really about the lower marketing spend. So, as it relates to that content launch. So, lower marketing spend to get lower conversion rate because that is highly qualified traffic. And so, we saw way overall on the results, but it wasn’t the primary reason, but a contributing factor.
Jeff Maggioncalda: And then, Rishi, in terms of mitigation, I mean, one is, obviously, get the content launched and put good money behind it. Another is to say, “All right, what kind of content is getting a lot of traction right now?” and probably not surprisingly, it’s AI content. The idea that people want new ad content, both for the builders who are building these models and obviously, major compensation packages going out there from companies looking to find the builders. But also, the users, people who need to learn how to use this stuff, we see broad appetite 4x what we saw last year in terms of people taking AI-related content. And of course, the population of users of AI is much bigger than the population of builders of AI. And so accelerating content launches that had to do with AI and also upgrading existing content so that it has sort of this generative AI module that says, here’s how you do this job in a world of generative AI are a few of the things that we think are going to be promising throughout the rest of the year. And so, we do see some step to translate the demand for generative AI into content launches, at least partially make up for the slow start that we had in 2024.
Rishi Jaluria: All right. Got it. That’s really helpful. And then just a quick follow-up. So, the NRR for paid enterprise, dropped to 94%. And that’s in spite of the strength that you saw in government and for campus. So that would imply that the NRR specifically for Coursera for Business was a lot softer than that. Maybe, again, what is causing that? Is that layoff still happening in the customer base? Is it just deemphasizing learning and development within those customers? And more importantly, what steps can you take outside of seeing an improving macro to see that NRR get back above 100%?
Ken Hahn: So, Rishi, we have seen better success in both C4C and C4G this year on overall basis. And C4B, you’re right, has been where we’ve consistently underperformed. We’ve talked a little bit about product market fit and what we’re emphasizing versus the other two verticals, C4C and C4G. However, for this quarter as it relates to NRR, the pain was spread a little bit. It wasn’t just C4B, which is where we’ve seen some weakness over the last year or so we’ve been talking about that pretty actively. But it was also a tougher quarter on C4G, which is what overall was the change that caused it to drop to lower than it was last quarter to the 94%. So again, weakness in C4G this particular quarter, which were two specific renewals and without going into detail on them, it’s not something we expect to see on an ongoing basis. The fit tends to be strong in C4G, and we get pretty good renewal rates.
Jeff Maggioncalda: And then, Rishi, on the question of how do we — how can we manage NRR and try to get it up. I mean, clearly, great content that people want, generative AI Academy for companies who are starting that process of reskilling their employees, which is going to be kind of a top-down CEO imperative when they really get into action. But part of it, too, is use cases around what kinds of learners are taking these. I mean we actually see pretty high NRRs on this use case of students taking Coursera as part of their degree programs. I mean, students are engaged. They’re there to learn. They’re getting credit. They’re getting it in micro-credential, that’s looking pretty good. So, part of it, too, is finding use cases where we know that there’s good ability to get to the learners and the learners are interested in advancing their career through learning certain job skills. And we think a lot of what we’re seeing continues to be fairly early market traction where, in not every case, to exactly the right product market fit when it comes to the learners ultimately taking some of these courses, particularly in the government segment, where Ken mentioned a little bit of a couple of exceptional cases where there wasn’t a great fit with the learners there.
Rishi Jaluria: Very helpful, thank you.
Jeff Maggioncalda: During COVID days, right.
Rishi Jaluria: Thank you.
Operator: Next question comes from the line of Ryan MacDonald with Needham. Please go ahead.
Ryan MacDonald: If we separate out the sort of delayed course launch and the impact on consumer, you talked obviously about broader softness and lower conversion rates. As you look into the problem, is there specific reasons that or things that you’re seeing commonalities of maybe what’s driving that lower conversion rate? And I’d love to hear color on that. But then as we think about the rest of the year, is there ways to try to boost that conversion through discounting or any sort of other mitigating factors that you might be able to combat sort of that lower conversion rate domestically?
Jeff Maggioncalda: Yes. Thanks, Ryan. So, I think with respect to conversion rates, and it is more sensitive in the North America region. A lot of what stimulates higher conversion rates is more recent launches. I mean, generally, the people who come for a more recent title are more interested buyers. And in North America, they have higher disposable income to actually pay for it. We have seen some of the highest conversion rates are in the AI content. So, I think kind of an obvious mitigating strategy is to really continue to lean into generative AI, and say, not only launch new stuff for the builders and the users of generative AI, but upgrade and relaunch existing content because every indication I’ve seen and others could be their own judge, is that this generative AI will have a huge impact on the way people do their jobs. They’re going to need to learn new skill to be, you name it, a PR comms person or a financial analyst or a supply chain manager or a UX designer, we think there’s a very broad opportunity to really refresh the content, including the longer form to appeal to this very apparently strong demand that we’re seeing from learners around generative AI. So that’s, I think, one vector of mitigation that we are certainly going to be pushing on.
Ryan MacDonald: Helpful. Maybe just as a follow-up, switching to the degree segment. Obviously, there’s been sort of a lot of turmoil or change within sort of the OPM market generally over the last six months in terms of M&A and struggles from other vendors. Are you seeing any opportunities to bring in new degree partners as a result of that period of transition that we’re going through?
Jeff Maggioncalda: Yes, Ryan, we’re certainly seeing inbounds. But many of the programs that are out there, they were designed for a time that no longer exists. They were designed in a time where an online degree cost the same amount as an on-campus degree, which could be $100,000 or close to that, without economics could justify spending $25,000 to acquire a learner. And those types of programs just don’t really fit our model. So, with the pathway degrees where we’re really pushing far more affordable credit pathway, so that you could start an open content and have that count towards a credit degree. We don’t see a lot of those types of program designs in the portfolios of some of these traditional OPMs who’ve been struggling. And so, I would not expect — we’re not anticipating seeing a lot more supply of degree programs coming on the Coursera, they are essentially transplants from those traditional OPM players.
Operator: Your next question comes from the line of Stephen Sheldon with William Blair. Please go ahead.
Stephen Sheldon: First one on the guidance, it assumes about 7% year-over-year revenue growth in the second quarter and then a reacceleration back closer to 10% in the second half of the year. So just curious what gives you the confidence in that second half reacceleration?
Ken Hahn: Sure, Stephen. That’s primarily in consumer where we expect acceleration, if you look at the guide we gave across the different verticals. And quite a bit of that is product driven. We have a number of products coming out in the second half, particularly international payments is something we’ve talked about internationally in pricing. And so, we’ve had and we originally had coped in our initial plan at the beginning of the year. Weighted average improvements that we expected to see from operating better with those products. So that’s the reason for the uptick in the growth as we go into Q3 and Q4 versus Q2.
Jeff Maggioncalda: Yes. And some of the product innovations will basically take advantage of the translations, and we want a couple of those translations, which have obviously created a broader accessibility with, as Ken said, pricing, geo-pricing, payments, currency and also merchandising in international markets. So, we’re planning to see higher MPL, new paid learners and better conversion in international markets. And we also do have a number of titles that we think we’ll be launching in the second half of the year that we’re pretty excited about and follow the same basic pattern of other branded professional certificate types of titles that have seen good success and good demand on platform.
Rishi Jaluria: Got it. That’s helpful. And then what are you seeing in terms of interest levels from perspective of Coursera campus customers to do something similar to what you’ve already launched with the University of Texas. Has interest there picked up, I guess, this year has progressed?
Jeff Maggioncalda: Yes. I think that as we continue to show other use cases, that could be happening within a single campus, well, actually, within a single school on a campus, the total campus, a system of campuses or even a national system like in Kazakhstan, we are definitely putting together more and more use cases. Obviously, universities are not institutions who are known for their agility. But I think just the inevitable unyielding force of change that is saying, I mean, not only are working adults looking for more flexibility and affordability with a degree program. The curriculum that they’re looking for is different. I mean, it’s turning out to be a lot more digital and especially not with generative AI, you can imagine how difficult it is for the universities to keep up with the curricular offering. And then you layer on top of that the need to actually transform the organization, just the productivity, the operating leverage, the way that you run a university college or other vocational school is also changing. So, we are seeing a recognition that is fairly incontrovertible. This just is like, yes, this is going to be a very big change. We’re going to need some help. And we think at Coursera, that Coursera is an ideal partner and pretty unique out there. There’s just not that many other players who can offer elective for the students that can count for credit and a Generative AI Academy to help transform the organization.
Operator: Next question comes from the line of Josh Baer with Morgan Stanley. Please go ahead.
Josh Baer: Great. I wanted to come back to the Enterprise segment. First, I guess, it was one of the strongest net enterprises paid account adds sequentially in a while. So, I was wondering what drove that? And then with that in mind, is that a read-through to like stable churn overall or were the gross adds, particularly strong, but you but the account churn was part of what contributed to the lower net retention rate?
Jeff Maggioncalda: Yes. Josh, so it’s a few things. One is average deal size is coming down a bit. And so, companies are interested and sometimes changing out their current partners and saying, “All right, look, we’ll give you a certain number of licenses to work our data scientists or to work with our marketing department or to work in our leadership program. And if that goes well, will expand it.” And so, part of it is kind of reshuffling a portion of its existing budget over to Coursera to say, “we want to try your approach to this whole thing.” And then, we also see a world where the budgets are stabilizing a bit. I do, quarterly, I do these events where we have — I have discussion forums with Coursera for Business learning and development people in the different regions of the world. And I’ve been asking, “is your learning development budget getting bigger, getting smaller or holding the same?” And there’s a, at least from somewhat anecdotal pooling, they have been saying, “Hey, we’re getting ready. There’s going to be a big need for rescaling due to generative AI. We’re starting to see a change in the budget.” And so I think we’re also picking up a little bit of a stabilization. And ideally, I’m optimistic that they’re going to realize and when you look at service that I mentioned in the script, survey after survey is showing that even though almost every CEO and executive says, major organizational skilling and transformation is going to be required, they also say that so far, they’ve almost not even started yet. Well, once they get their team in order, their strategy in order and their budget in order, we do think that there’s indications that there’ll be good dollars being spent on generative AI-related upskilling and reskilling in businesses.
Josh Baer: Got it. And then, just like one follow-up on the segment guide, 10% across the board. With consumer coming in, in the high teens this quarter, like the 10% for the year, seems to make sense in the context of everything you’re saying. But enterprise was — is already at 10%, I think, and move lower sequentially. So could you talk a little bit more about that stabilization when the net retention rate is below 100%. And we just saw that revenue tick lower sequentially.
Ken Hahn: Yes. So, thanks Josh for question. The methodology was as simple as renewing our forecast and then taking a look at the overall growth rates with each of the segments. In particular, the enterprise group. And enterprise remained at 10% as it was with the previous guidance last quarter as well as degrees at 10%, which I’m sure you noted. Enterprise, again, the NRR, there is a larger shortfall than we would have expected for some onetime contracts to onetime contracts on the government side. We do not expect those to recur. And so, we think you will see the NRR bounce back, which is the biggest lever on the revenue. So that would explain the deceleration and then moving forward and still achieving the 10%.
Operator: Your next question comes from the line of Brian Peterson with Raymond James. Please go ahead.
Brian Peterson: This is for Jeff or Ken, but would love to understand your latest thoughts on payback and your sales and marketing investments. And is there any change in how you guys are thinking about sales and marketing with some of the management changes you guys made, would love to get more color there.
Jeff Maggioncalda: Yes. This is Jeff. Brian so, I think there’s obviously a difference between the consumer marketing dynamic and then the enterprise where we’ve got the direct sales force. On the consumer side, we still continue to see pretty good returns on average spend on consumer, notably with these professional certificates and especially for the newer ones. So, we’re feeling pretty good that there’s demand out there. And if we market these things, we get a good return on it. We’re also seeing in international markets increased return on average spend given the translations, we think that the translations have kind of opened up some opportunities to deploy paid media outside of the U.S., and we’re feeling pretty good about that. And then on the enterprise sales team, I think, frankly, a lot of — I’ve been out there in a lot of these deals. Companies are — they know that this generative AI training is a big deal. They’re trying to get their act together. They’re trying to figure out what is their playbook. How are they going to actually scale? What groups do they go with first? Right now, they’re still focused a bit on the builder saying, do we have people who understand this stuff. But I think creating some shape for those larger generative AI Academy deals will help. And so right now, the deal sizes have been on the smaller side. I’m optimistic that if they start doing larger scale training of generative AI, those mandates might expand, and that will create a better return on our enterprise sales and marketing spend. By the way, I’d also say on Coursera for Campus. We are really focused more and more and more on the four students four credit use cases where the students get the best value and the institution gets the best value. It does take faculty a little time to warm up to this idea. I mean usually, the University President is quite interested in it. They’ve got to make the decisions and sort of enact the policies to say, yes, we’re going to offer these industry micro-credentials as career elects for credit. That takes a bit of time. So, there’s a little bit of market development that we’re doing with our sales and marketing team and Coursera for Campus. We, frankly, I like that investment. I cannot see a way that higher education is able to respond to the changes without something that looks a lot like what we’re offering with these industry micro credentials that can count as credit towards pathway degrees.
Brian Peterson: Understood. Thanks for the color there, Jeff. I know you mentioned a lot about AI content. I’d love to understand how do you think about AI in terms of the professional certificates of the consumer side? And where is the ecosystem of partners in terms of really enabling that AI content for those really higher price point consumer courses?
Jeff Maggioncalda: Yes. I think that the — I suspect that the professional certificates with generative AI are going to look a lot like the certificate programs that all the cloud players have been doing for the last five to 10 years. The basic idea is in order to promote their platform as a leading platform, whether that’s AWS, or whether that’s Azure or whether that’s Google Cloud or IBM, they’re going to want to essentially not just merchandise their platform, but train people and certify people on their platform. We’ll see, but in the past, the platforms have only certified the builders on those platforms. I can see a world and we’re getting indications that a lot of the platform providers want to also create certification programs for the users of those platforms, of which, of course, there are orders of magnitude more users of the platforms than builders of the platform. So, if things go the way that I think that they might, there could be a next wave of certification programs but potentially a much larger scale where you’re certifying not just the builders, but the users.
Operator: Your next question comes from the line of Devin Au with KeyBanc Capital Markets. Please go ahead.
Devin Au: Great. Not sure if you already mentioned this, but could you share the specifics on what drove the delay in that content launch from your education partner? And are there any guardrails or initiatives in place now to prevent that from happening again down the road?
Brian Peterson: Yes. This is, Devin, this is Jeff. So there — we only have a certain amount of visibility into the production processes for different partners. I would say that one of the things that Ken talked about last quarter, which we continue to lean into for a number of reasons, is us assisting our partners in actually building out this content. A, we’ve got a pretty good idea of what the success factors are to design and create a good piece of content; and B, more and more industry partners here to want to work with Coursera to put their branded content on Coursera, but they’re not instructional designers, so they’re looking for us to help. The benefits to us are a few. Number one, we can have a basically more exclusivity on the content. Number two is if we help to build it, and we’re putting more resources towards building it, we get a better share of the economics. And then number three, to your question, we get better visibility into that pipeline and actual management of the production process. So, I would say that for a number of reasons, including these Gen AI tools making our productivity much, much better and creating high-quality content at lower prices we are basically providing more and more assistance to our partners in creating these certificates, and that will give us both more control and more visibility.
Devin Au: Great. That’s helpful. And then just staying on consumer, with the lower volume and conversion of paid learners you called out in North America, does that softness have any potential impact to, I guess, degree segment in terms of the funnel and filling those cohorts and degree outlays in the near term?
Jeff Maggioncalda: It might. I don’t know that the numbers are significant enough to materially affect that. What we find is that when we compare the right college degree with the right pathway policy, so you can get credit to the right segment of learners and a professional certificate, you can unlock much higher conversion rates. And so, I think it’s a bit more about getting the right pairing of certificate degree that does it. Our NRL, our new registered learners, are also looking pretty good. So, we feel at the top of the funnel, we brought in another 70 million globally, although you’re right, in North America, it’s a little bit soft, we are feeling pretty good about the overall site visits and new registered learners. So, I’m not too worried about that. I don’t think that will become a material impact on our ability to fill degree student cohorts. I think it’s much more about unlocking these pathways and really improving the conversion rate because of that unlock between the professional certificate and the pathway degree. Ken, anything you’d add to that?
Ken Hahn: No. Said the exact same thing. Thank you.
Operator: Let’s take one final question. Your final question comes from the line of Brett Knoblauch with Cantor Fitzgerald. Please go ahead.
Brett Knoblauch: Maybe just on comparing the LTV of your North American learners to that of the international learners. How big of a delta is it between them? And then do you think the new payment and currency functionality will help narrow that gap?
Jeff Maggioncalda: Yes. Great question, Brett. I will say there’s certainly a difference. Part of it is the price for when we do geo-pricing part of it is the retention, which is typically longer. So, retention times price gives you the LTV. Can you give any general way to think about it? Obviously, it’s not something we typically disclose.
Ken Hahn: No, we haven’t — it’s a multiple is the answer. It’s a significant difference between North America and Western and all else. Not surprisingly, it’s about per capita GDP, especially in APAC. So, we haven’t given broad guidance, but it’s a multiple. It’s a significant difference. As far as new product, enabling that more or creating a change in that, we do think we’ll be able to realize more value. If you think about it fundamentally, what we’re doing around the translation is we’re making it accessible. So, we think that should drive both volume and over time, the ability to — for pricing. And payment systems as well, making — enabling the consumer to transact where it’s difficult for them to do today, we think will give us both pricing flexibility in the future, but more important, we’ll produce more volume. So partially on the LTV, you’ll see increases, but a lot of it is a function, again, per capita GDP. And there’s more opportunity for us to close that gap from a value-add standpoint internationally just because we haven’t done these things historically. So, you’ll see a little bit of both we expect.
Brett Knoblauch: Perfect. And then if I could just have one more. On the consumer side, I guess, how much of the revised consumer guidance is attributed to the delayed content versus anything else like could it be macro starting to impact consumers’ budgets and with inflation continuing to be high, is that affecting maybe the demand funnel?
Ken Hahn: Yes. It is both, Brett, to your question. So, there was a general slowdown in the conversion. We can see some of that as a result of the delayed content launch and particularly the effect of less marketing dollars going against that content launches. Against a little bit to your previous question, our highest performing, highest value region from a consumer standpoint. And so, it is both and we haven’t broken out the attribution that’s hard to understand exactly between the two, but it’s an element of both. But it has the slowdown at the beginning of the year around the marketing affects conversion and run rate for the rest of the year, of course, because it’s a building both conversion — the programs build over the first couple of months. And so, by delaying that, it’s — we lose that for the year.
Cam Carey: That wraps today’s Q&A. A replay of this webcast will be available on our Investor Relations website, along with the transcript in the next 24 hours. We appreciate you joining us.
Operator: This concludes today’s conference call. You may now disconnect.
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