By Niket Nishant, Echo Wang and Sarah Wu

(Reuters) -Zeekr shares opened nearly 24% above their IPO price on Friday in a strong start for the EV maker, the first major U.S. market debut by a China-based company since 2021.

The company hailed its listing as a success, as it looks to stand out among a crowded group of Chinese electric vehicle makers that competing for more market share in Europe.

Its first day of trading comes ironically as U.S. President Joe Biden’s administration plans on boosting tariffs on Chinese vehicle imports to the United States.

“The capital markets in New York are very favorable for new energy vehicles. Zeekr is a global brand, and choosing to list in New York further demonstrates its global capabilities,” said CEO Conghui An, who is also the president of Zeekr’s parent company, Geely Holding Group.

Zeekr is the premium brand of Chinese automaker Geely, which also owns Sweden’s Volvo (OTC:) Cars and the UK’s Lotus. It was formed in 2021 to tap into growing Chinese demand for premium models and has since delivered nearly 200,000 cars mostly in China, according to its IPO filing.

Fierce competition in China among domestic rivals and Tesla (NASDAQ:) has eroded profits at EV makers, prompting them to look at other markets for expansion.

Zeekr is valued at a fully diluted valuation of $6.8 billion, or about half the $13 billion it fetched after a funding round last year.

Chinese automakers BYD (SZ:), SAIC and Great Wall Motor all are targeting Europe, rolling out electric models as they seek to compete with legacy European automakers on their turf. Chinese EV sales in Europe have soared in recent years.

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Zeekr CEO said Geely aspires to become the Volkswagen (ETR:) Group of this era of new energy vehicles, comparing the company to Europe’s top automaker.

Within Geely, Zeekr’s mission is to address the luxury EV market segment, he added.

Zeekr’s stock opened at $26, compared with its IPO price of $21. It was last trading at $27.30.

EV CHALLENGES

Shares of EV companies in the United States have lost substantial value in recent months, including Tesla, the leading U.S. EV maker, which has dropped 30% this year.

Rivian (NASDAQ:) Automotive has lost 85% since its IPO in November 2021, while Lucid Group (NASDAQ:) is left with a fourth of what it fetched when it signed a deal with a blank-check firm earlier that year.

Zeekr, however, upsized its IPO, indicating strong demand from investors. It sold 21 million American depositary shares (ADSs) to raise $441 million. It had earlier planned to sell 17.5 million ADSs at a price between $18 and $21 apiece.

Since the start of the year, the company’s deliveries have overtaken its nearest competitors.

Zeekr delivered 49,148 vehicles in the first four months ended April 30, while Xpeng (NYSE:) delivered 31,214 units and Nio (NYSE:) delivered 45,673 cars during the same period, according to regulatory filings and press releases.

The share flotation comes during rising tension between the world’s two biggest economies over trade, intellectual property, Taiwan and China’s stance on the Russia-Ukraine war.

The discount to last year’s valuation could help draw in investors, said Dan Coatsworth, investment analyst at AJ Bell.

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“They’re able to buy into a growing business at a fraction of last year’s valuation. Everyone loves a perceived bargain.”

The number of Chinese companies that have pursued stock market flotations in the United States in the past few years has dropped, after Chinese ride-hailing giant Didi Global was forced to delist its shares following a backlash from Chinese regulators.

Beijing has since softened its stance and released a set of rules last year to revive such listings, after the U.S. accounting watchdog and China resolved a longstanding audit dispute in December 2022.

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