- Alex Cooper, the host of “Call Her Daddy,” has been teasing a secret project.
- She also recently filed a trademark application for a product called “Popular Vodka by Unwell.”
- The filing suggests Cooper could soon be the latest celebrity to launch an alcohol brand.
Podcast superstar Alex Cooper may be the next celebrity to start a liquor brand.
A recent trademark application from the “Call Her Daddy” host’s company — TRNDG IP, LLC. — suggests she’s looking to launch a vodka venture.
Cooper filed a trademark application with the US Patent and Trademark Office in November for a product called “Popular Vodka by Unwell” consisting of alcoholic beverages (except beer), including distilled spirits, fruit spirits, liqueurs, liquors, vodka cocktails, and prepared cocktails consisting primarily of distilled spirits.
Cooper also teased on Instagram a secret project, which she said would launch on December 4. She didn’t immediately respond to a request for comment on whether the upcoming launch was related to a liquor brand.
Celebrity-backed alcohol brands have been a popular product trend for years, from Kendall Jenner’s tequila brand 818 to Ryan Reynolds’ Aviation American Gin.
Cooper’s business spans digital and traditional media, including her media company Unwell Network, which produces a slate of podcasts by influencers like Alix Earle, Harry Jowsey, and Madeline Argy.
In August, Cooper signed a three-year deal with SiriusXM that was valued at up to $125 million, multiple outlets previously reported.
